2021 Efficient Digital Advertising Awards winners revealed
Médecins Sans Frontières UK, Specsavers, Converese, House of Oak, Sky, Britbox and Laithwaites Wines were among the winners of this year’s Effective Digital Marketing Awards. The winners were announced this afternoon at a virtual awards ceremony attended by over 250 executives from selected brands and agencies. Crafted, Picnic, TabMo, Liberty Marketing and Incubeta were among the excellent agencies.
The Grand Prix Award went to Médecins Sans Frontières and Crafted for their COVID-19 appeal campaign, the second year in a row that the chair and agency received the main prize. The campaign also received the single award for the most effective pandemic campaign.
The Digital Expert of the Year Award went to Jebbit in North America and to Leadfamly in Great Britain, EMEA and APAC. Over the course of the year, Masterclassing hosts around 250 events worldwide – currently on Zoom – where brands learn from digital experts about the latest technologies and platforms to help them take their digital marketing to the next level.
At the end of each event, delegates are asked to provide their feedback on each of the digital experts based on what they’ve heard from them in their presentations and round tables. The Digital Expert Awards are designed to recognize companies that have consistently received the best feedback in each region.
Congratulations to all of our winners. Read on for the full list of winners in each category.
Grand Prize
Médecins Sans Frontières UK and Crafted – The COVID-19 appeal
Digital Expert of the Year – North America
Jebbit
Digital Expert of the Year – UK, EMEA & APAC
Lead family
Most effective advertising campaign
Artiphon and Nuuk – Orba: Make music in seconds
The most effective attribution solution
QueryClick – Corvidae: For attribution that works
Most effective B2B campaign
Pure Property Finance and Liberty Marketing – Activation of search innovations during a lockdown
Most effective branded content campaign
Specsavers and Curated Digital – COVID-19 Care Online Content Hub
Most effective data and analysis campaign
Laithwaites Wines and Incubeta – (Pub) Crawling Amazon for Laithwaites Success
Most effective DTC e-commerce campaign
TIM and benefits – Tim Brasil prepaid customer campaign
Most effective Facebook campaign
Best Friends Animal Society and ForwardPMX – fundraising for animals in need with the power of Facebook
Most effective FMCG / CPG campaign
Russian Standard Vodka, The Village Communications, and TabMo – Raise Your Standards in Vodka
Most effective influencer campaign
Sky – I hate Suzie YouTube series
Most effective Instagram campaign
Vivel and the digital street – Vivel #VoiceOfArt
Most effective integrated campaign
The Royal British Legion and Croud – Poppy Appeal 2020
Most effective international campaign
Deutsche Telekom and Mindshare – What We’ll Do Next
Most effective launch campaign
Roli and Nuuk – Launch of LUMI eCommerce
Most effective location campaign
OmniGOV, The Cabinet Office and Mobsta – UK Government: Funding Local Tourism
Most effective mobile campaign
BritBox, Total Media, and Picnic – Swipe right to spit the picture
Most effective pandemic campaign
Médecins Sans Frontières UK and Crafted – The COVID-19 appeal
Most effective performance marketing campaign
Lane Crawford and ForwardPMX – Thriving through Adversity: A Shift to Smarter Audiences
Most effective retail campaign
Sally Beauty & Salon Services and QueryClick – styling a global pandemic
Most effective search campaign
House of Oak and The SEO Works – Organic Search Campaign
Most effective campaign for social causes
Starlight Children’s Foundation and TIPi Group – Joy Delivered
Most effective tech platform
Yext – No wrong answers
Most effective TikTok campaign
Converse, Foot Locker and Obviously – Converse CX x Foot Locker
Most effective video campaign
Shopkick and Moburst – Moburst / Shopkick TikTok Triumph
Most innovative campaign
Bruynzeel Keukens and Fingertip – Pinterest SEO: Inside the Black Box
Thank you to everyone who entered and congratulations to all of our winners. For more information on Masterclassing’s global program of digital marketing events, please visit here.
