Carl’s Jr. and Hardee’s companions Charlotte Mckinney to launch first NFT
The partnership with Mckinney signals Carl’s Jr. final departure from a riskier advertising past as they continue to focus on culinary innovations that cannot be ignored
Carls Jr. and Hardees join the cryptocurrency craze, partnering with actress and supermodel Charlotte Mckinney for her very first non-fungible token (NFT).
With one of Mckinney’s famous all-natural burger bites from an advertising campaign from 2015, the NFT was created by an artist, Grace Casas, and will be auctioned off to a lucky fan on OpenSea starting today.
All net proceeds from NFT sales will go to the Simon Foundation for Continence, a nonprofit whose mission is to provide help and hope to people with incontinence.
As Carl’s Jr. celebrates 80 years of innovation in the fast food industry this July, the release, in partnership with Mckinney, signals the definitive departure of the brands from a riskier advertising past as they continue to focus on the impossible in culinary innovations, including the recently launched Hand- Breaded Chicken, Carl’s Jr.’s very first CBD burger, Froot Loops Mini Donuts, and more.
“An integral part of one of our most famous promotional moments, Charlotte Mckinney is now stepping into crypto culture,” said Patty Trevino, senior vice president of brand marketing at CKE Restaurants. “Working with her to auction our first NFT is the ultimate way to turn the page and carry on campaigns from our past while maintaining our provocative style.”
McKinney’s 2015 Super Bowl ad helped CKE hit milestones faster than any other ad at the time, generating nearly 2.5 billion media impressions and 9.5 million YouTube views in just two weeks. McKinney has remained an avid fan of the brands and most recently teamed up to post the Happy Star filter on Instagram and encourage their followers to “Feed Your Happy”.
“Carl’s Jr. has been a launch pad for my career and I am forever grateful for our partnership that sparked such a special moment in my life,” said Charlotte Mckinney. “I am honored to be partnering with the brand on their very first NFT to support an incredible cause that is close to my heart.”
