Puma commits to defending forests in partnership with NGO Cover
By 2022, Puma will source all of its cardboard and paper packaging from recycled or certified sources to ensure that it does not come from the most sustainable forests in the world
As part of its new partnership with the non-profit environmental organization Canopy, the sports company Puma has committed itself to protecting forests around the world in the procurement of paper, cardboard and viscose.
By 2022, Puma will source all of its cardboard and paper packaging from recycled or certified sources to ensure that it does not come from the most sustainable forests in the world.
If Puma products contain viscose, the raw material must come from first-class fiber manufacturers who are regularly audited and then rated by Canopy in its Hot Button Report. By sourcing only from suppliers who are top rated by Canopy, the company avoids the risk of sourcing from ancient or endangered forests.
“Forests play a key role as carbon sinks and water reservoirs,” says Stefan Seidel, Head of Corporate Sustainability at Puma. “With our new forest policy, we ensure that Puma is part of the solution to protect old and endangered forests around the world.”
As part of its agreement with Canopy, the company has joined the Pack4Good and CanopyStyle initiatives, which aim to strengthen supply chains, save forests, and bring next-generation alternative solutions into the mainstream in both packaging and viscose production.
“We’re excited to welcome sportswear giant Puma to the CanopyStyle and Pack4Good initiatives,” said Nicole Rycroft, Canopy Executive Director. “The transformation of unsustainable supply chains is of crucial importance in order to preserve forests, protect biodiversity and stabilize the global climate. Puma strives to be at the top and today they clearly demonstrate that leadership. “
