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Kyle Lorber understands the value of a good digital marketing strategy

Kyle Lorber understands the value of a good digital marketing strategy

It’s unreal how many people you can reach through digital marketing before you even spend a cent. “

– Kyle Lorber

NY,, NY, USA, June 25, 2021 /EINPresswire.com/ – As a social media manager for some of New York’s top-selling residential real estate companies, Kyle Lorber understands the value of a good digital marketing strategy. There’s a time and a place for traditional marketing, says Kyle, but the future is almost entirely digital. And not just for large companies like the ones he looks after. Digital marketing is the most affordable marketing tool small businesses can use to retain, acquire, and increase sales.

Kyle Lorber Says: Digital Marketing Expands Your Reach
In today’s world everyone is online. Long gone are the days when you could get away with advertising in the Yellow Pages and wait for the call. If you don’t have a Facebook page, website, or at least a Google My Business account, nobody will be able to find you, says Kyle Lorber.

97% of people do business research online before deciding to visit in person. Whether you’re looking up an address and checking business hours on Google or scrolling through Facebook for reviews, what your online reputation is all about. And the more complete and appealing your online presence, the more people your company will reach.

“It’s unreal how many people you can reach through digital marketing before you even spend a dime,” says Kyle Lorber. If your content is engaging enough, people will share it themselves and – if you’re lucky – even go viral. And that is priceless advertising.

Online advertising is inexpensive
Another great thing about digital marketing for small businesses on budget is how affordable the ads are – especially when compared to traditional marketing. An ad in a relevant industry magazine can cost you anywhere from $ 500 to $ 1,500, and you don’t know how many people actually saw it – and your reach is limited to the magazine’s readership.

With digital marketing, you can reach thousands of people on a budget of $ 50 to $ 100, and Facebook, Instagram, Twitter, or Google track every interaction and call for your analytics. Promoting a post on Facebook for $ 20 can easily get 10,000 views depending on where you are – that’s priceless branding, says Kyle Lorber.

The average cost-per-click for Google Ads is between one and two dollars. Compare that to the cost of running a commercial on national television – a 30-second commercial costs about $ 115,000 when broadcast nationwide. That’s about $ 5 per 1,000 views! And digital marketing enables you to get in touch with your customers in real time. In traditional marketing, you have no idea who is watching and no way to communicate with them.
So if your small business is on a budget, invest it in digital marketing, advises Kyle Lorber.

Caroline Hunter
Web Presence, LLC
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June 25, 2021, 4:15 pm GMT

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