ŠKODA launches experimental marketing campaign | Cellular Advertising Journal
Thursday 24-06-2021 11:33
Automobile brand KODA Germany has partnered with global agency Tribal Worldwide to create a digital experience to increase awareness and desire for their new electric vehicle. ENYAQ iV.
With this introduction, ŠKODA is targeting a diverse audience that is united in being short on time, but looking for excellent quality and design at affordable prices. They are also open to products with a green footprint.
The campaign strategy is based on the idea that an electric vehicle does not have to come at the expense of high-quality design.
In the television commercial created by Fallon, this is shown by two robots: GR-RR & PU-RR. Tribal Worldwide uses this concept across the digital creative space to showcase the electric life cycle assessment (PU-RR) and the design features of attitude (GR-RR).
The campaign captures this duality to create an experience that enables people to see the beauty of the model, experience the core functions up close and have the feeling of being transported into the two worlds of the ENYAQ iV, one the maintains the sleek design and the other that characterizes its environmentally friendly properties.
The ENYAQ iV is the most technically advanced model that ŠKODA has ever brought onto the market and can now be ordered in Great Britain with two battery sizes.
“We have been working with Tribal for a long time, but the introduction of the ENYAQ iV was a great opportunity for us to develop a new, creative and beautiful experience. We wanted to make sure that our first fully electric SUV really shines and the experience we have gained makes this visible and tangible, ”says Nathan Still, Digital Marketing and Transformation at ŠKODA.
