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DETROIT–(BUSINESS WIRE) – Leading human behavior and analytics consultancy, Escalent, today announced that it has acquired Grail Insights from NewQuest Capital Partners. The union accelerates the growth of its customers by creating a seamless flow between primary, secondary, syndicated and internal business data streams and providing advice and advisory services from insights to implementation.

Escalent and Grail customers include many of the world’s leading brands in fast-growing industries such as automotive and mobility, consumer, energy, financial services, healthcare, technology and telecommunications. You are deeply embedded in these industries building brands, improving customer experiences, driving product innovation, and transforming business.

“In a disruptive world where information, analysis, knowledge, or guidance is not always enough, Escalent and Grail have teamed up to deliver insight through implementation,” said Melissa Sauter, CEO of Escalent. “We work side by side with our customers as an extension of their team and provide insights into the entire business continuum to streamline processes and increase productivity. The result is smarter decisions and better performance. ”

The union creates a strong global presence with 850 consultants, researchers, data scientists, technologists and operations experts in 11 countries.

“This acquisition is a huge win for the Escalent and Grail employees,” added Dr. Grail’s Rob Stone, who has been named Escalent’s chief strategy officer. “Our cultures are very aligned, and each one is focused on helping customers get closer to their customers and be more productive. Employees will be able to offer more comprehensive solutions that will further fuel their professional growth and help customers solve their complex business and marketing challenges. ”

Customers can expect a seamless transition and will continue to work with the same experienced teams behind an even stronger company. All Grail locations remain the same. The Grail name will not change in the near future, but Grail will switch to the Escalent brand in the coming months.

About Escalent

Escalent is a leading human behavior and analytics consultancy specializing in industries facing disruption and business transformation. As catalysts of progress for more than 40 years, we transform data and insights into a deep understanding of what drives people and markets. And we help companies translate those drivers into actions that build brands, improve customer experiences, inspire product innovation, and transform the business. Escalent is headquartered in Livonia, Michigan with offices in the UK, China and Canada. Visit fascent.co to see how we help shape the brands that are reshaping the world.

About the grail

Grail is a strategic insights consulting firm founded by Monitor Group in 2006 that helps clients seize opportunity and respond decisively to market changes by applying insights to every aspect of their business. Grail is located in the United States and Canada, China, India, Ireland, Italy, the Philippines, Singapore, South Africa, the United Arab Emirates, and the United Kingdom.

About NewQuest Capital Partners

NewQuest is the leading dedicated secondary private equity platform for the Asia Pacific region with offices in Singapore, Hong Kong, Beijing and Mumbai. NewQuest specializes in providing strategic liquidity solutions to private equity owners including private equity funds, financial institutions, corporations, hedge funds and family offices. NewQuest was founded in 2011 and currently manages four funds with over $ 2.4 billion of capital committed.