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As part of its broader Small Business Month initiative, which aims to highlight the platform’s benefits for SMBs and promote smaller operators in the app, TikTok has released a new, 60-page guide on how SMBs can best use its tools , including a series of explanations, tips, overviews, and case studies to provide perspective and guidance for those looking to develop a more effective TikTok strategy.

And when you include TikTok in your digital marketing process, it’s definitely worth a look. You can download the full guide here, but in this post we’re going to look at some of the highlights.

As mentioned earlier, the new guide is meant to outline the benefits of TikTok for small business promotion and include a number of engagement statistics and pointers that align with this approach.

The guide also includes a number of TikTok-specific tips that brands can use to take a more effective approach to their TikTok marketing efforts.

The specific pointers listed here are helpful as TikTok provides clear and actionable advice on what brands should do to maximize their performance on the platform, and what they think works best in terms of branded content and posts.

TikTok also includes a number of case studies and examples to illustrate the key points, which also provide a valuable perspective for your planning.

And definitely, more and more brands are looking for more guidance on their TikTok endeavors. According to a recent survey, TikTok is the platform most SMBs want to learn more about this year as the platform continues to grow and become the next platform for billions of users.

If that sounds like you, then be sure to check out this new guide – some interesting reading and valuable pointers for your strategy.

The full “Official Guide to Marketing on TikTok” can be downloaded here.