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The social network has long been a distribution platform and brand consolidation for micro and small businesses. In a country where there are more cell phones than people, it cannot be otherwise.

With this audience in mind, Facebook has evolved over the years (under the umbrella of Facebook for Business) with courses and tutorials, and encouraged the use of its digital marketing tools among small businesses.

The new thing is that these materials, which used to be more educational, are now covered with more material Shobiz. This Wednesday, 12th, Facebook launched web series Increase my business (“Impulsione Meu Negosios”) which was published in the US and UK and now has a Brazilian version.

At the head of the project, Facebook manager Cadija Tysiani explains:

“We have always taken a more educational and practical approach to make better use of our platforms. Boost My Business is the first time we’re taking a slightly more innovative approach and adding an entertainment component. “

With a presentation by Preeta Gill, there will be four episodes, approximately 12 minutes in length, each focused on a different business and aired on Facebook (Check it out on Draft’s Instagram First episode complete.)

“In a complex epidemiological context where people are consuming more digital content, we need an approach that inspires the entrepreneur more and brings suggestions in a mild and pleasant way,” says Cadija.

The first part of the series is devoted to food-free foods

39-year-old Myra da Costa is the first follow-up entrepreneur. He is ahead of Free Soul Food, a buffet based on black women and migrants and food consciousness.

Made in the northern region of São Paulo, Myra is a training printer. Worked in the area when he lived in Carpi, Northern Italy for four years. There he faced the hardships of immigrant life and was still lactose intolerant, which changed his relationship with food.

After returning to Brazil in 2016, he started his company that switched from B2C to B2B.

“Free Soul started out as a healthy grocery delivery. Then we asked for a budget for corporate events – and we specialize in that type of event. “

In Italy, Maíra was familiar with the concept of “zero kilometers” as she had the privilege of buying inputs from local suppliers to reduce CO2 emissions and implemented the idea in Free Soul. Another suggestion is the full use of food:

“We generate around 50% less waste than traditional food companies. When we make passion fruit juice for an event, the skin is used for jelly. With banana the rind becomes vegetarian “great meat” … “

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Myra says she initially used Facebook for selling, engaging with her e-commerce, and targeting the end user.

Maíra da Costa, Free Soul Food entrepreneur.

In B2C, however, network usage changed when the delivery app (like Food and UberEats) became their main channel. “For me, Facebook has become an instrument to generate brand visibility and consistency – and especially to find strategic partnerships.”

She also came across the company radar and shifted her focus. At the same time, Myra joined the Facebook Leaders Network.

“This is a program that entrepreneurs apply to be a part of,” explains Caddija. “If they are accepted, they will receive exclusive content [sobre marketing e gestão] And more dedicated support from our team. “

The liberated soul has evolved. In 2019 he won a tender and started managing two feeding points within one company.

“This year was the best in Free Soul history. We serve more than 10 thousand people, we earn around 1 million rich people, we generate continuous income for over 40 people … “

By March 2020, the coronovirus forced Myra to cancel all events (planned for the second half) and complete the expansion plans.

Worse still, in the middle of the change of headquarters, work was delayed – and business was suspended for four months.

Lives fully helping the company deliver a new product

“Many people in Brazil work out of necessity,” says Cadija of Facebook. “And the epidemic has made it worse, it has increased the number of small businesses as many have been laid off.”

When competition has become tougher, digitization has accelerated. According to Serasa Experian, 70% of small businesses are turning to selling online in the epidemic.

Myra had to fix her eyes on B2C. And the widespread adoption of remote working has shown a way:

“In March 2020, I saw a survey on LinkedIn that found that 40% of employees working from home did not eat full meals and 70% did not do any physical activity. I was very impressed “

Some conclusions were drawn from an internal Free Spirit survey of 400 customers. “People tried to solve the food problem on their own, but in a destructive way they didn’t know what to buy, how to prepare …”

Myra started a weekly life teaching herbal recipes. Another benefit was the creation of a new product, including a basket, to simplify the routines for those who want homemade food on time [de preparo] From pasta “:

“We ship hygienic vegetables, step rice, pre-cooked beans, spices … all parts and to this health line.”

Creation of “Bit-of-Scene-Heads” from digital marketing

The inclusive basket was introduced in mid-2020. At this point, he received an invitation to participate in Boost My Business, in which he was already involved, through the Facebook Leaders Network.

The project, Maíra, came at a time of “super work”.

“I had this new product and I was trying to promote it using the tools and I had no idea how. Then the folks at Boost My Business suggested doing this campaign response. People have used it a lot, I thought it was nice, but I don’t know how to use it … “

Behind the scenes, the contact lasted about a month, and Marina received posts from Marina Cussenir, a digital marketing specialist on Facebook.

“I’ve never used advertising tools well, I haven’t defined my target audience much,” says Myra. “Marina understood that he wasn’t a seven-headed Beetle.”

Responsible for João Jardim (co-director of the documentary) Exceptional rubbishThe recording lasted three days. In the video, Preeta tells the conversation between Gill Mara and Marina in their home office.

“And then the magic happens: the entrepreneur learns from Preeta, Facebook learns from the experts and Preeta learns together,” said Kadija. “These people have stepped up in the epidemic, they have an inspiring, creative history … it’s nice to see.”

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