Globant Acquires The European Digital Advertising Consultancy Agency HABITANT
LUXEMBOURGMay 12, 2021 / PRNewswire / – Globant (NYSE: GLOB), a digitally native technology services company, today announced the acquisition of HABITANT, a consulting firm specializing in digital marketing strategies, paid media, MAdTech and digital sales. With this acquisition Globant strengthens its expansion plans in Europe.
The operation strengthens Globant’s capabilities in digital marketing, paid media, digital sales, as well as other areas such as product design, strategy, communication, data and technology, with an emphasis on delivering high-impact results.
“Businesses are challenged to reinvent themselves, find new ways to reach their audiences and create engaging experiences,” he said Martin Migoya, CEO and co-founder of Globant. “HABITANT’s work, which integrates disciplines such as digital marketing, technology, design, creativity, innovation and data, is an excellent addition to continue developing unique strategies and solutions that drive long-term transformations.”
HABITANT, based in Madrid, Barcelona and Logroño is a company that specializes in solving business challenges, including through the development of digital marketing strategies, product designs, design services and UI / UX experiences, paid media and digital distribution. Works with more than 100 consultants for a wide variety of brands in different industries including Iberdrola, Virgin Telco, Estrella Galicia, La Liga, Grupo Mutua Madrileña, Juegos ONCE, Shop Disney and La Caixa, along with others.
“We are excited to take this step forward and become part of Globant, a global benchmark with a fully end-to-end approach to applying design and technology to meet the digital and cognitive transformation needs of organizations,” he said Pepe Chamorro, Co-founder and CEO of HABITANT. “HABITANT’s bet on integrating disciplines is critical to addressing today’s digital marketing and business needs and an important addition to the vision of preparing companies for the future.”
Martín Umaran, Co-Founder and President of EMEA, said: “With this acquisition, Globant is deepening its commitment to the region and expanding its capabilities based on innovation, creativity and technology. With this operation, we will not only improve our value proposition Europe, but also all over the world. “
Contact: [email protected]
About Globant
We are a digitally native company that helps companies reinvent themselves to find a way forward and realize their potential. We are the place where innovation, design and engineering meet economies of scale.
- We have more than 16,250 employees and are represented in 18 countries working for companies such as Google, Rockwell Automation, Electronic Arts and Santander, among others.
- We were named the world’s leading provider of CX improvement services by the IDC MarketScape report.
- We were also presented as a business case study at Harvard, WITHand Stanford.
- We are a member of the Cybersecurity Tech Accord.
More information is available at www.globant.com
SOURCE Globant
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