Jabmo Releases the CMO’s Information to Account-Based mostly Advertising and marketing
PARIS and AUSTIN, Texas, April 29, 2021 (GLOBE NEWSWIRE) – Jabmo, the leading provider of account-based marketing for manufacturing and life sciences, has released a new whitepaper for CMOs connecting with key account buyers and want to drive sales growth through digital marketing. The whitepaper, titled “CMOs Guide to Account-Based Marketing in Manufacturing and Life Sciences,” shows how an account-based approach to digital marketing will help address the new reality of B2B buying and selling.
Manufacturing and life science companies are changing in several ways. The same goes for B2B buyers, who have changed their buying habits significantly since the pandemic. Instead of openly interacting with a sales rep, choose anonymous online ways to start your buying journey.
This whitepaper challenges CMOs to take proven new approaches and guide their marketing departments to become the most strategic function in their organization. The white paper includes:
- How B2B purchasing has changed
- New options for integrating key accounts
- Planning for ABM Success
- Choosing an ABM provider
- Budgeting for ABM
Nick Heys, CEO and Founder of Jabmo, said, “Sales and marketing teams were already facing an uphill battle to meet their ratings and revenue targets. With the pandemic, that rise has grown. Most key account buyers are now exclusively online. Avoid sales reps until they are more than halfway through their buying journey. Leveraging an omnichannel ABM platform to capitalize on these new realities presents an unprecedented opportunity for companies looking to go beyond “get along” with their marketing investments. ”
Previously, the marketing plans mainly focused on product lines, campaigns and channels. With recent advances in marketing technology, CMOs and their teams can now put their key accounts at the center of their marketing efforts. Download the full whitepaper, which is available now, to learn more about how to be successful with digital account-based marketing and take your marketing to the next level.
About Jabmo
Founded in 2015, Jabmo is the world’s leading provider of account-based marketing (ABM) to the manufacturing, life sciences, and other industries that grow on complex revenues. Jabmo USA is headquartered in Austin, Texas. The company also has offices in EMEA and APAC. Jabmo provides a next generation marketing technology platform and advertising solutions for B2B marketing teams to increase engagement, sales activity and revenue with large accounts. The company was recently named a Leader in Forrester New Wave ™: ABM platforms. For more information or to request a demo, please visit: www.jabmo.com.
