Invitation: Find out how to construct an built-in digital advertising and marketing plan in your B2B firm. Free digital occasion on 18th Could 2021
EVENT INVITATION: How to Create an Integrated Digital Marketing Plan for Your B2B Business to Help You Generate More Leads. Free virtual event on May 18, 2021
This hands-on study sessionwill help you identify the right one Digital Strategy for your organization. It is delivered by the mAnaging director of The recognition group, Adam Benson, one of Australia’s most experienced B2B communications and marketing directors.
In this valuable webinar you will learn how to:
- Understand the key differences between B2B and B2C buyers (and what that means for marketing).
- Create your buyer personality and journey
- Use content to nurture leads
- Optimize your website so that it ranks higher in search results
- Use LinkedIn, Google Ads, and other tools to get new leads
- Link your digital channels together to create an integrated lead generation program
- Use Google Analytics to measure your campaign success.
Date: Tuesday, May 18, 2021
Time: 12: 00-1: 30 p.m. (AEST)
Place: Virtual event
Register for this event Here.
About the speaker:
Adam Benson has been active in B2B marketing and communication for more than 25 years. He advises global and local B2B organizations and helps them develop strategies and design marketing programs. He is a Fellow of the Public Relations Institute of Australia (PRIA) and Managing Director of The recognition group.
About the recognition group:
The recognition group is a family of PR and marketing specialists who work in three different fields Agencies. It contains Recognition PR, a B2B PR consultancy; Write down communication, a Industry, trade and lifestyle public relations Consultation; and Outsource, a specialized B2B marketing service provider.
The recognition group provides A range of services from strategic consulting to media training and content creation to social media management, graphic design and the full implementation of marketing programs. The recognition group jobs together and over it is Three agencies offer integrated communication and marketing programs for clients.
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