The worth of selling and model revamps: Your Advertising Week
At the end of each week, we look at key stories and provide an overview of what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s claim that marketing is “business critical,” it’s been a busy week. I’m standing up for Russell this week so here’s my take.
Invest in Marketing
Getting companies to understand the value of marketing and view it as an investment rather than a cost is a battle many CMOs will be familiar with. One thing that could fuel the problem is brands overemphasizing ROI without positioning it in a broader context.
