Pet Meals Specific launches “Kitten Season” consciousness marketing campaign
The Pet Food Express campaign encourages the public to use ADOPT – FOSTER – DONATE to give 1,000 kittens a break and relieve local rescue workers and animal shelters
Pet food express, a trusted rescue and protection partner, is launching a cross-platform awareness campaign to reduce the influx of kittens through the state and associated local rescue and shelters. The focus of the campaign is on Adopt – Foster – Donate.
Visit the dedicated Kitten Season landing page at www.petfood.express/kittenseason to participate in one of 84 partner rescues and shelters or to make a donation, 100% of which goes straight to the purchase of relief supplies for local rescue and shelters be used.
In 2019, Pet Food Express raised and donated over $ 273,000 in financial and product donations to local rescue workers. The company has set a goal of $ 300,000 for 2021.
“We have been committed to the health and wellbeing of animals, whether they are pets or not, for over 30 years,” said Michael Levy, President and CEO of Pet Food Express. “The annual surge in kitten births is a reality for our communities where we know we can help make a difference. We are supporting more local accommodations than ever with adoption, care and donation aid and we use our marketing channels to spread the word Adopt – Foster – Donate. “
New kittens are born every spring in California due to the temperate climate and abundance of feral cats. The problem arises when the warm weather continues into summer and autumn and female cats produce 3-5 litters of 4-8 kittens per litter per year. The cat population grows faster than the dog population because the cat can have several litters per year. With this influx of kittens, 1,000 people across the state are in need of help.
Levy continued, “Rescue and shelters across California work tirelessly year-round to ensure the new kittens survive and then find foster and permanent homes for them. Our rescue and protection partners need public help to solve this annual problem. “
The kitten season landing page provides tips and resources for customers and the public to help out during the kitten season. Tips include what to do when you find a litter of kittens, where to take them, who to call, how to keep them warm, and more.
The company will also use its stores as a direct referral source for care, adoption, and fundraising inquiries, and its social media channels to encourage online donations and sign up for the Rescue Reserve.
