Software program AG Appoints New Chief Advertising and marketing Officer
DARMSTADT, Germany – (BUSINESS WIRE) –Software AG (Frankfurt MDAX®: SOW), a leading provider of IoT, integration, API management and business transformation software, today announced the appointment of Dawn Colossi as Chief Marketing Officer. With over 25 years of digital marketing experience, Colossi brings a wealth of experience to driving award-winning digital marketing programs for high growth companies.
Sanjay Brahmawar, CEO of Software AG, said: “We are very excited to welcome Dawn at this exciting time as we enter the acceleration phase of our transformation journey. Dawn’s proven track record in leading digital transformations will be an asset to our move to subscription and the growth of the SaaS business. We are confident that under her leadership, we will continue to drive our brand equity goals in North America. “
Colossi recently served as Chief Marketing Officer at FocusVision, a private equity software company that provides market research technology. She also held a number of leadership positions at various technology companies, including Commvault as senior director of global digital marketing and branding strategy, as well as other technology companies such as Veritas, Quest Software, and Infragistics.
Dawn Colossi said, “I am very excited to be part of Software AG at this stage of their transformation journey. I look forward to helping the company continue to reach a new customer base of digitally savvy customers. With a visionary management team dedicated to customers and the growth of the company, I can’t wait to switch to Software AG and tell our story. “
Colossi is based outside of New York City and reports directly to the CEO.
About Software AG
Software AG is the software pioneer of a truly networked world. Since 1969, it has helped more than 10,000 companies use software to connect people, departments, systems, and devices. Software AG supports truly networked companies with the help of integration and APIs, IoT and analytics, as well as business and IT transformation. Software AG products ensure a smooth flow of data in which everything and everyone can work together. The company employs more than 4,700 people in more than 70 countries and has annual sales of over EUR 800 million with the aim of exceeding EUR 1 billion by 2023.
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