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San Diego, Calif., March 19, 2021 (GLOBE NEWSWIRE) – The past year has seriously changed the way predictions have been made for digital marketing. That’s because a lot of the predictions about what people would see failed to materialize. The COVID-19 pandemic has made a significant contribution to changing the emergence of digital marketing trends.

The way brands now connect with their audiences has changed a lot. Last year, consumers spent more time than ever on social networks and made more online purchases. This has led Ryan McAweeney, a marketing insider, to look at digital marketing from a new perspective and find new ways to keep up with the trends.

Live streams bring in viewers

People across the country use social media apps to check live streams. Influencers are taking advantage of this trend and starting to promote products to their viewers during their live streams. This form of marketing is smart as it gives viewers the opportunity to buy while they are watching.

Missions with a purpose

Another digital marketing trend that Ryan noticed is that consumers are more informed than ever about goodwill campaigns that brands organize or sponsor. Consumers are less likely to pay attention to a brand that appears dodgy or doesn’t send a message of purpose with their products.

Trustworthy customer service

Digital marketers need to be aware that consumers don’t easily trust brands. Many of them have learned from mistakes people have made online in the past and will not shop anywhere until there is evidence that the company delivers what they promise. It’s important not only to make sure that customer service is up to date, but also to provide evidence of it.

Consumers are concerned about sustainability

It’s no secret that the younger generation is concerned about climate change. Ryan found that modern consumers have an interest in what companies are doing to be more sustainable. Whether it’s a change in the way the company makes packaging or what ingredients they use in their products. Taking steps towards a greener future is a smart move for any brand.

Inclusivity is essential

With social diversity issues emerging around the world recently, it’s important for brands to broaden their horizons. This involves representing your brand with a variety of speakers and striving for diversity in all things.

Final Thoughts: Ryan McAweeney stays above the top digital marketing trends in 2021

It is important to focus on current marketing trends to drive brand growth. Using outdated marketing tactics can result in a brand going unnoticed with very little potential for increasing profits. Ryan McAweeney is one of the best digital marketing experts and always one step ahead on marketing trends.