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Saurav Somani

If you are planning to start an IT consulting firm, this is a step in the right direction as it is a growing company that is also recession-proof. Due to digitization and the increasing use of IT in our daily life, IT services are in great demand.

Here are some steps to take in the future:

Create a website

You should have an appropriate website that displays your business, services, location, and testimonials. You should also optimize your website for industry-specific keywords and also deal with local and global online marketing. You can do this by marking your presence on local maps and doing internet marketing with location keywords. You can include certain keywords in your SEO marketing campaign, including the names of the city and state in which you operate.

Active offline and online marketing

You should also take up social media marketing and run pay-per-click campaigns if you want more traffic to your website and therefore more business contacts. Your sales and marketing campaign should include both traditional marketing and web marketing. You should attend all industry-specific seminars, conferences, workshops, meet-ups, and press events to increase your penetration and build more relationships.

Dedicated “freelancers”

It is also recommended not to focus on hiring permanent staff. Instead, you should find dedicated freelancers and subcontractors who can do your job when needed. This increases productivity and prevents your payroll budget from being burdened.

Registration for consultants

Advice can be started individually as a sole proprietorship or as a limited partnership if there are two or more partners. The counselor can also practice a person’s name. A limited liability company can also be formed to secure government electronic tenders.

If a particular taxable service is provided and the total value of the service exceeds Rs 20 lakh during the fiscal year, the consultant is liable for the GST registration and must be registered for it. To ensure that the company name, trademark and logo are protected, registration under the trademark with the trademark registrar is required under the Trademark Act 1999.

Software Technology Parks India or STPI

While registration depends on the preferences of the organization, a company that is part of STPI may receive benefits such as tax breaks. Submit a statement of your project, source of funding, and a business plan with a thorough draft of the marketing strategy and budget with detailed projections for up to five years.

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