Esports enterprise consultancy Reset launches
Agency group based in London Reset to default, founded by former executives Minute media, Spotify and SRI, has announced the start of its management consultancy for games and sports.
According to the press release, the agency aims to help gambling companies convert investments into stable businesses, provide organizational design and preliminary operational support, and support brands that take action in gambling with accurate data and measurable results.
Reset the leadership team from reset. Credit: Reset
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Reset was co-founded by Duncan McMonagle, previously Chief Revenue Officer at Minute Media, Benjamin Brown, former Global Partnership Lead at Spotify, as well Chris Jordan and Charlie Stebbings, Co-Founder of the Esports Executive Search Practice at SRI.
The agency has already taken part in its first key rental Mike Murphy O’Reilly, former Head of Gaming & Esports at Minute Media, join as a reset Commercial Manager.
“Our vision is to promote gambling as a commercial property and develop a sustainable ecosystem,” said McMonagle. “When fans come first, endemic players have sustainable business models, advertisers reach and retain the right audience, and investors can invest capital with confidence.”
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The company claims to “keep clients away from narratives that set false expectations and instead provide transparency, education, and proven execution”. Services include business model development, earnings strategy, investor entry and other creative services.
Stebbings also commented: “At Reset, we are extremely pragmatic and committed to the results, not just the theory. Whether you need a strategy for a new venture or commercial growth in an existing business, we can support you with interim leadership, partnerships, capital investment management, creative concept development, marketing intelligence and much more. “
Reset has worked with several well-known clients over the past few months, including esports organizations London Spitfire and Ellevens, Tournament operator BUST and doas well as those like Samsung, Kia and Duracell.
Esports Insider says: With the recent influx of brands and organizations into the esports industry, there is also an increase in agencies helping companies navigate this space. Resetting seems alreadys to have enough experience and a good customer base to establish oneself in the current market.
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