Former Spotify exec launches gaming and eSports consultancy Reset
ON Specialized agency group with a focus on the games industry Has startd.
Reset to default aims to provide “C-Suite-in-a-Box” solutions and is focusd on helping gambling companies transform their investments into stable businesses.
It provides Organizational design and preliminary operational support, as well as helping brands activate games with accurate data and measurable results.
The Reset team already has a proven track record of providing services to customers such as Samsung, Kia, BT and Duracell, eS.Port teams London Spitfire and Ellevens as well as tournament operators like BLAST and FACEIT last year.
Was reset cThe-fSupported by four gaming, sports, media and entertainment executives.
Duncan McMonagle, who has worked with global brands and rights owners in the fields of sports and gaming for two decades, particularly as CRO at Minute Media, where he launched the company’s esports platform DBLTAPis with Ben Brown, veteran of Accenture, Universal Music, and Spotify; plus Chris Jordan and Charlie Stebbings, who together run the leading eS.Ports executive search practice at SRI.
McMonagle said:: “Our vision is to promote gambling as a commercial property and develop a sustainable ecosystem. In a case where fans are priority, endemic players have sustainable business models, advertisers reach and retain the right audience, and investors can deploy capital with confidence.”
For the past nine months reset has managed All operations for the Overwatch League team, London Spitfire.
David Harris, Managing Director of Guinevere Capital, said, “Having worked with individual members of Reset in their previous roles in the industry, it is exciting to see this group come together to serve the sector.
“Over the past year they have done an amazing job with restrictions on travel turn– –Locksmith for on-site operational and commercial support in the UK.
“They know the industry and its key stakeholders, which means they have been able to pick up and run everything from London Spitfire watch parties and Co-streams, for goods logistics and for the marketing of sales security.
“They helped us launch training academies and worked with university programs that work directly with publishers from grassroots to elite levels.
“We have no hesitation in hiring Reset to partner with other groups in the industry and look forward to continuing our relationship in 2021. “
Reset has hired Mike Murphy O’Reilly, former Head of Gaming & Esports at Minute Media, to join Reset as Commercial Director. Murphy O’Reilly has worked on brand partnerships with clients such as Kia, H&M, Warner-Bros and Activision-Blizzard.
