Charmin rolls out first-ever collectible cryptocurrency digital artwork
Charmin will launch the auction of the very first NFT (Non-Fungible Token) art of a toilet paper brand with proceeds to benefit Direct Relief
Charmin has released its crypto collection NFT (P) – three original pieces of digital TP art celebrating Charmin’s mission to help everyone enjoy the Go in both real and virtual life. Charmin will launch the auction of the very first NFT (Non-Fungible Token) art of a toilet paper brand with proceeds to benefit Direct Relief.
The art is a cryptocurrency token that confirms ownership of the digital file using blockchain technology. The NFT (P) presents a brilliant toilet paper aesthetic with soft but durable textures, making it a true centerpiece of your personal crypto art collection. Each roll is auctioned and comes with a physical display so people can hang their NFT (P) next to real rolls in their bathroom.
“We’re always looking for the best TP, but a better bathroom experience can go way beyond the seat. NFT (P) is a fun and playful way to give the biggest Charmin fans a unique virtual version of their favorite role, ”said Rob Reinerman, Vice President of Charmin.
Charmin commissioned the digital artwork from three talented illustrators with unexpected style and a playful, unique perspective that brings the grandeur of toilet paper to life. The artists are Donna Adi, Shanee Benjamin and Made by Radio.
Unlike a traditional art auction, buyers do not have to be physically present. Bids can be submitted from the comfort of your home using any mobile device.
All proceeds from the auction will be donated to Direct Relief, an organization that provides emergency relief and provides life-saving medical resources to communities in need. Funding will build on Charmin’s US $ 2m / £ 1.4m donation made last year by Direct Relief to support healthcare workers.
