Digital advertising and marketing agency MediaCrossing launches observe space aimed toward reside occasions and tourism
MediaCrossing, a Stamford-based digital marketing company, has launched MXLive !, a practice area that focuses on concert and live event organizers, as well as travel and tourism commissions.
Photo courtesy Mohegan Sun.
According to the company, the new area of activity will employ programmatic and social tactics to promote awareness, consideration, and action among target audiences. The MXLive! The service is rolled out from market to market and uses national, local and hyperlocal activations to drive ticket sales.
MediaCrossing cited recent data from Pollstar that said more than $ 30 billion was lost in ticket sales, sponsorship and merchandise last year due to the pandemic. However, with the introduction of multiple vaccines, there is optimism that personal events will recur later in the year.
“Live events, concerts and most vacation trips have been suspended for almost a year due to Covid-19,” said Michael Kalman, CEO of MediaCrossing. “We know that after the use of vaccines, these activities will resurface and people will strive to get back to their normal lives. Promoters, travel boards, and concert promoters today need to think about how they will speak to past and future customers. “
