Blog

Key Performance Indicators (KPIs) help brands understand their overall long-term performance. As digital marketers, it’s our job to make sure we hit those touchpoints when prospects wander through the sales funnel. Indeed, with today’s technology, it is possible to know virtually all of the information about your customers when they learn about your brand. However, sifting through all of this data can be overwhelming at best (and pointless at worst). You need to know which KPIs are really important. That’s why in this blog we’re going to discuss eight digital marketing KPIs that you can’t ignore.

1. Cost per Action (CPA)

The cost per action gives you an idea of ​​how much money you’ve spent in total getting customers to take a predefined action, such as: B. Sign up for your newsletter, download a white paper, or make a purchase.

If your business is trying to get conversions, it’s a good idea to track your CPA as it can help you focus on the platforms and methods that are most likely to get you a healthy response rate.

2. Building inbound links

Inbound link building is critical to an overall successful SEO strategy. It helps in driving traffic to your website from other websites. There are many tools that can help you determine where your current inbound links are from and how many there are, so you can engage with your target audience while building authority on your website.

3. Leads

You need to know how many leads you are generating each month. This could be anything from someone signing up for a free trial to someone who creates an account on your website (and a lot more). If you’re not generating enough qualified leads, you will likely need to change your strategies and explore other marketing tactics or channels to get the right customers for your brand.

4. Website traffic

Measuring your website traffic is one of the most basic KPIs. It will help you find out if your website is doing its main job as an everyday ambassador for your brand. Be sure to check the trends on your website’s monthly traffic report to see if there may be areas that you need to work on. Focus on elements like:

• Visitors per page
• Visitors per product category
• Visitors by price

5. Visits per channel

Driving traffic to your website is a clear goal. But where do these visitors come from? You need to know this detail to find out which campaigns will be most appealing to your audience. It’s important to track visits per channel to make sure you’re investing your money in the places where your brand is getting the most attention.

6. Average time on page

Getting people to your website is one thing. it’s a very different situation to keep them there. If most of your visitors are leaving the moment they arrive, search engines may be assuming that your website is not useful or valuable to their users. This can result in a page rank downgrade.

If people leave your pages as soon as they get there, check your ads and content to see if there is a disconnect between what you’re saying and what people think they’ll learn when they get there. Also, make sure your page speed and usability are optimized so that viewers don’t get frustrated by factors that you can easily fix.

7. Conversion rate

When running a sales-based campaign, your conversion rate is incredibly important. This is determined by dividing your conversion across the total number of visitors to your website. Sure, heavy site traffic can make your campaign appear successful on the surface. However, when the users become non-paying customers, it doesn’t work as well as it seems.

You need to know your conversion rate in order to focus your campaign on the people who are most likely to convert if you target your messages to them.

8. Cost per lead

Yes, you need to know how many leads you are earning, but you also need to know how much you are paying for each lead. This KPI focuses on the amount of money you spend to get each new customer. Knowing this information can help you determine if your budget is in line with what your prospective customers can do as they learn more about your brand. From there, you can learn if the hassle and cost is really worth the dollars you spend to attract those leads.

In the world of digital marketing, there are many KPIs that are important to the overall health and success of a campaign. When you factor in these eight important KPIs, you will be well on the way to better understanding both your customers and the money you are spending to increase your bottom line.