Bestselling creator Dan Henry lists three digital advertising and marketing tendencies entrepreneurs cannot ignore in 2021
Best-selling author Dan Henry lists three digital marketing trends that entrepreneurs cannot ignore in 2021
Digital marketing has changed significantly since early 2020 and the outbreak of the COVID-19 pandemic. Entrepreneurs need to change their strategies to fit into this new landscape. Dan Henry is a bestselling author and founder of GetClients.com, which has expanded into coaching programs such as Digital Millionaire Coaching, Elite Mastermind, Millionaire Cruise, and more. Here are three of the tips he gives his students to improve your company’s marketing efforts in 2021.
Host a live stream.
In normal times, live events are one of the best ways to build engagement and find new followers. Dan Henrys Millionaire Cruise has offered many advisory events on ships and has spoken to audiences at many conferences. However, almost all live events were canceled in 2020 and will take place at least until halfway through 2021. “Entrepreneurs have to adapt to new circumstances,” said Henry. “If you can’t get customers and students to come to you, you have to get your events to them.” The best way to do this now is through live streams. These can be done as part of virtual conferencing, but can be just as powerful on your own Facebook page or website. Make sure you have good camera gear and get as engaged with your audience as possible, advises Dan.
Give your brand a purpose.
More and more customers want to spend money on brands they connect with. One of the best ways to connect with your audience is to be honest and honest. “If you have a reason you care about, consider donating some of your profits to this charity, or doing something to help them. It gives your customers something to connect with and it shows that you are a good brand to stand behind. “
Increase inclusivity.
As inclusion movements like Black Lives Matter grow in importance, customers are looking for brands that are on the right side of the story. “It used to be taboo to exchange political opinions on social media. Now you look complicit in serious events. “Take the time to form your organization’s point of view and don’t be afraid to share your opinion in order to stand out from the crowd.
2021 will be a whole new landscape for online marketers and entrepreneurs. If you need help, Dan Henry offers coaching services to get you back on track.
