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P & G's new commitment aims to promote healthy oral care habits to transform people's health while reducing the impact on the planet

Procter & Gamble (P&G) Oral Care seeks to promote healthy oral care habits to transform people's health while reducing the impact on the planet through its new sustainability commitments. The platform “Healthy Smile. Living healthy. Healthy Planet. “Directs its oral care brands, including Oral-B and Combto unleash the life-changing power of healthy oral care habits for everyone.

The World Health Organization estimates that oral disease affects 3.58 billion people, with cavities being the most common problem. Both Oral-B and Crest are working to educate 2 billion people and empower them to adopt healthy oral care habits, reduce their environmental footprint, and enable responsible consumption by 2030.

"We want to help more people around the world understand the relationship between their oral care and their overall health, and how small changes can have big effects," said Alexandra Vegas, P&G senior vice president, Global Oral Care. " As we encourage everyone to brush for two minutes twice a day, we will continue to introduce products that encourage people to develop these healthy habits. "

Oral-B and Crest will focus their efforts on education and advocacy. Providing access to dental products and services; and innovation that makes adopting healthy habits pleasant. For example, with the free Disney Magic Timer app from Oral-B, 90% of children can brush longer, creating healthy cleaning habits early in childhood.

To encourage healthy habits for people, Oral-B and Crest will improve access to oral care solutions and education to establish better oral health habits and continue to provide safe products with transparency.

During the COVID-19 pandemic, when people couldn't see their dentist, the brands helped protect oral health through educational articles, videos, and live streaming sessions. In the United States, they have donated millions to product and dental care through their partnerships with Feeding America, the Dental Lifeline Network, and America's Tooth Fairy. Oral-B and Crest will continue to work with dentists, retailers and consumers to make progress.

To promote healthy habits for the planet, Oral-B and Crest will promote and enable responsible consumption by making their packaging 100% recyclable, starting with the transition to recyclable toothpaste tubes in Europe, the US and Canada by 2025.

P&G Oral Care will also reduce its environmental footprint and seek circular solutions as it works with suppliers to ensure transparent and responsible sourcing. Specific goals are to reduce greenhouse gas emissions in operation and improve water efficiency at P&G locations by 35% by 2030.

Today, P&G Oral Care factories around the world do not throw production waste into landfills, and all locations in the US and Europe use 100% renewable electricity. The company has improved energy efficiency at its oral care production sites around the world by nearly 20% since 2010.

These goals are based on P & G's Ambition 2030 sustainability program and three United Nations Sustainable Development Goals: health and well-being, responsible consumption and production, and reducing inequality.

"We take a holistic approach to shaping our oral health innovation, taking into account the health of both people and the planet," said Lisa Ernst, senior vice president of oral care research and development at P&G. For example, our Oral-B electric toothbrushes help people brush better longer and reduce oral care problems such as gingivitis. For people who prefer manual toothbrushes, Oral-B Clic offers replaceable toothbrush heads that reduce plastic waste by 60%. "