Xiaomi’s #ChargingHappiness spreads Vacation cheer in New York Metropolis
In Xiaomi's #ChargingHappiness campaign, the Redmi Power Bank charger is presented with an on-site installation in the Grand Central Terminal
Global technology company Xiaomis The #ChargingHappiness campaign brought smiles to the faces of New Yorkers in Grand Central Terminal on December 28th. An on-site installation illuminated the charger from the Redmi Power Bank brand.
As part of the overall campaign, Xiaomi created a film with Santa Claus in which the authors were asked to use the Redmi Power Bank on a social media platform in incredibly different ways. Tick tock. The TikTok videos are designed to extend the holiday season to those who drive through Grand Central. They are currently shown in a special Christmas installation.
"We were thrilled to harness the power of TikTok to show how these influencers used the Redmi Power Bank as a launch pad to express their creativity and humor," said Yiyang Liu, North America Marketing Manager at Xiaomi. "And we were equally excited to bring that creativity and humor to Grand Central."
Passers-by watching the videos in the Grand Central installation have been caught for a documentary soon to be released on social media channels, and the joy of #ChargingHappiness joins in.
"The #ChargingHappiness campaign feels perfect for this moment," added Liu. "We all need to make an effort to stay positive and connected, especially during the holidays and as we head into the New Year."
