Roe & Co Irish Whiskey companions Guinness for its first US marketing campaign
Roe & Co and Guinness are best enjoyed side by side with good neighbors everywhere
It's no secret that good neighbors make good times, and this year the need for connection was at an all-time high, leading to a resurgence of people reconnecting with their neighbors. In this sense Roe & Co. Blended Irish Whiskey has teamed up with Guinness – the real neighbor of the distillery in Dublin – to launch new branded spots that show the importance of local communities coming together more than ever.
From this month Roe & Co will start the “Neighbors” campaign on social media. The creative will consist of two spots released this month, each highlighting Irish whiskey's links to Guinness while celebrating their status as new and old neighbors.
Named for George Roe, a true innovator in the golden era of Irish whiskey, Roe & Co's subtle pear note reflects the legacy of the pear tree that stands on George Roe and Co's old mid-19th century grounds in Dublin. George Roe helped build the golden era of Irish whiskey in the 19th century. Their distillery on Thomas Street in Dublin, a neighbor of the famous Guinness brewery, is still a historic landmark and was once Ireland's largest whiskey exporter.
Last year Roe & Co converted the legendary Guinness power station into a new municipal distillery in the heart of Dublin's whiskey district, adjoining the site of the old George Roe and Co distillery.
"Last year Roe & Co found a new home in an old neighborhood in Dublin, just steps from St. James & # 39; s Gate. We couldn't be more excited to be neighbors with our friends at Guinness . " said Milly Shome, Senior Brand Manager, North American Whiskey.
"In launching the Neighbors campaign, we wanted to demonstrate the kind of neighborly spirit that we believe is worthy of recognition, reminding everyone that good times are better when everyone is part of you." Community to be welcomed. "
Roe & Co is filtered uncooled and bottled with an ABV of 45 percent (90 proof). In the US, Irish whiskey can currently be bought in Massachusetts, Connecticut, Rhode Island, New Jersey, New York, Maryland, and Washington DC, but will also expand into the Illinois and Ohio markets in early 2021.
