Toys ‘R’ Us provides Santa a break in its newest Vacation marketing campaign
Toy & # 39; R & # 39; Us is offering its new online shop and shipping system as a solution that is as reliable as Santa Claus himself on site from LOLA MullenLowe
Toy "R" us recently unveiled its latest holiday advertising campaign. Toys & # 39; R & # 39; Us has a very clear mission: to take good care of each other this Christmas so we can all enjoy ourselves. To address this amid an unprecedented pandemic, the toy store has a special suggestion. This year even Santa Claus should stay at home.
The idea revolves around a letter from seven-year-old José who is worried about Santa's health this year and doesn't want him to take unnecessary risks. As real experts in toys, the toy store offers to deliver the gifts for Christmas.
To accomplish this enormous task, the toy & # 39; R & # 39; Us toy store has stepped up all safety and hygiene measures in its stores and optimized its online shop and delivery system to offer families an alternative that is 100% safe but just as magical.
The toy store's “Santa Stay Home” campaign, created by LOLA MullenLowe Madrid, a creative advertising agency, launched on November 23rd with a giant screen in Plaza Mayor. The spot was recently launched on December 1st in Spain and Portugal.
