ASICS pronounces the launch of its ten-year long-term imaginative and prescient
For the next 10 years and more, ASICS plans to grow its business in three areas: Product, Facility and Community, and Analysis and Diagnostics
ASICS has launched its new ten-year long-term vision "VISION2030". The vision, which extends to 2030, includes long-term goals for ASICS to become the company it wants to be in the future.
Today's society and the environment have changed dramatically at an unprecedented rate. Digital technology is part of everyday life for many people today and offers new values and experiences.
On the other hand, new social problems related to our health have emerged as we have fewer opportunities to move our bodies as our lifestyles become richer and more comfortable. As a result, awareness of health conditions from both the mind and body point of view is likely to increase even more worldwide.
The founding philosophy of ASICS is a healthy mind in a healthy body and represents the company's desire to enable people to lead healthy and fulfilling lives. In this changing world, the company's founding philosophy will be required more than ever by society and people.
The company will continue to provide products, services and an environment that help improve health conditions from a mental and physical point of view on a wider spectrum, while continuing to recognize the brand philosophy as its core.
For the next 10 years and more, ASICS plans to grow its business in three areas: Product, Facility and Community, and Analysis and Diagnostics.
The product domain creates a framework for the development of personalized products that are based on the individual preferences and different values of customers and deliver them quickly.
The facility and community domain provides the ability to start and continue sports, and websites for anyone to play sports anytime, anywhere, either in reality or virtually, to contribute to the health of more people.
Analysis and Diagnostics will help maintain and improve people's health and performance using analytical diagnostic methods based on years of expertise and data gathered through sensors and other emerging technologies.
All three business areas will share the three common topics digitally, personally and sustainably. With the help of constantly evolving digital technology, the business units will develop and offer personalized products and services using environmentally conscious, sustainable methods.
Based on these three themes, ASICS plans to generate synergies by combining the three individual business domains while expanding each individual domain while maximizing value. By providing optimal value to each customer from different angles, ASICS aims to help enable a healthy and fulfilling life.
The company's new medium-term management plan begins in 2021. As the world changes and evolves rapidly, ASICS will ensure that all employees share their vision of the future through “VISION2030” and focus on business activities with a new perspective over time.
Based on its basic philosophy of contributing to the healthy mind and body of all people around the world, ASICS will strive to be a trustworthy company that provides society with clear value for a bright future.
