When I started learning digital marketing many years ago, I was scared of the term SEO. It sounded synonymous with complex, dangerous, and difficult. The reality is that SEO is straightforward – if you understand it. And how? Know the jargon, know your audience, and just follow these ten easy steps to learn SEO! What
Stronger companies and brands – this is our hope for any marketing-oriented leader and professional who reads our findings on Branding Strategy Insider. Since 2006, we've shared thousands of thoughts focusing on key branding concepts. This year was no exception. From start to finish, we have the defining forces of strategy, markets, culture, consumer behavior,
In Xiaomi's #ChargingHappiness campaign, the Redmi Power Bank charger is presented with an on-site installation in the Grand Central Terminal Global technology company Xiaomis The #ChargingHappiness campaign brought smiles to the faces of New Yorkers in Grand Central Terminal on December 28th. An on-site installation illuminated the charger from the Redmi Power Bank brand. As
So you've read all the newsletters hype, haven't you? It's true, newsletters made their comeback just like they did in the 90s (who knew bell bottoms would ever become a thing again …). Newsletters are springing up like weeds and it seems like the chance of getting into the hype is limited. ⏳ But that
In an interview with Sir Jonathan Ive, Apple's former chief design officer, he mentioned that Apple had not conducted consumer focus groups, market research, etc., and stated that Apple knows the future possibilities better than its consumers. This made me think about the famous quote from Henry Ford: "If I had asked people what they
Hit the publication on your Instagram posts and wait patiently for the likes and comments to come and they don't come? They are still waiting, waiting a little longer … Getting engagement on Instagram is no longer what it was in 2010 – we can't expect to post and reach thousands of people the way
Today's organizations – B2B, nonprofit, government, or consumer – live and die by their ability to build and deliver a strong employer brand that deserves the trust and loyalty of their employees. If your external brand is the sum of all the experiences someone has had with your company, so is your employer brand. Some
The higher education sector has gone through a digital transformation. COVID-19 made the move to online learning models essentially mandatory to ensure students can be protected as they continue their education. While many schools viewed the shift as a mere necessity, the eLearning approach can do more than just meet social distancing and similar needs.
At the end of each year, I like to take a moment to take a look at my content over the past 12 months and see how all of my articles, tutorials, giveaways, and videos fare in terms of views. This is my biggest hit collection for 2020, broken down into individual summaries for each
Did you think LinkedIn was just a platform to search for jobs and upload a resume? You were wrong! LinkedIn is the goldmine for lead generation! In 2020, LinkedIn proved to be one of the most successful lead generation platforms for any B2B company. What is lead generation? In order for companies to buy your
