Can I let you in on the dirty secret of digital marketing? This is the only secret marketing managers protect better than anyone: digital ads are nowhere near as well as they are advertised. Most of the time, their effectiveness is wildly and brazenly oversold. Stratospheric conversion rates and returns are almost always overvalued by
The Reshape command in Photoshop, which repeats the previous adjustment each time the link is pressed, has many uses. However, one of my favorites is creating 3D text effects. By overlaying multiple copies of a text element with a basic bevel and emboss layer style, you can simulate a simple three-dimensional appearance with shading effects.
To thrive in today's unpredictable branding environment, companies need to build trust capital. In general, most companies focus on three forms of organizational wealth: financial capital, intellectual capital, and human capital. However, there is an important fourth component: trust capital. Finance capital is the money a branded company uses to buy what it needs to
Presenting your design work on a computer screen does not give you the full tactile experience that you do when you hold a physical product in your hand. Mockup templates help fill this void by simulating what your designs would look like in the real world, thereby putting your work in context. This new Versatile
In June 2018, after three days of intense competition and just one more event, the NCAA women's athletics championship title remained open. The three best teams were less than ten points apart. The University of Southern California Trojans, who sat in third place, were still in the running, but their path to victory was narrow.
What is a sales pitch? The first aspect of sales that you need to be absolutely clear about before receiving a sales call is what a sales call actually is. Strange question, right? You could say, "It's when I talk to someone and sell my product or service." That is only partially true. Here is
Even the most successful marketing companies in the world regularly get caught in the "adoption trap," where they are certain they know enough to sell their product without having to seek new information to question their assumptions. I fell into this trap just a few months after my first job as a brand manager at
When COVID-19 resulted in widespread local assignments that fundamentally changed the business world, many companies shifted their focus away from training employees. Companies were concerned about staying operational and ensuring that new teleworkers could do their jobs. Now that the economy continues to open up, and core mechanisms for working from home may be in
Today's video is a reproduction of the tutorial written last month on creating your own retro landscape scenes using a huge, '80s-inspired toolbox called NeonWave. Sci-fi landscape scenes with Tron-style grids, mountain scenes, and a vibrant sunrise are a popular aesthetic associated with art and design from the 80s. The artwork I'll be creating in
There are over 100 entries on Wikipedia's list of social movements. These include veganism, #metoo, men's rights, organic, indigenous rights, black living matter, pro-choice, tea party and eco-feminism. There is a prominent notice on the side: "This list is not all inclusive. You can help by adding more." But Wikipedia will struggle to keep up
