"The future of marketing is tailored for everything," wrote Amanda Mull in the Atlantic. The start-up Prose supplies personalized hair care products to order to customers who have previously completed a survey, while Care / of sells personalized dietary supplements and Curology offers personalized skin care products. One of the most successful startups with a
If there is one massively underrated social platform agency owners need to use, it is LinkedIn. LinkedIn is a gold mine for agencies and consultants. It doesn't have the massive, noticeable advertising incentive like Facebook, Instagram or Twitter, but it is by far the best platform for B2B marketing and can change the search for
Hyundai and Spotify are exploring the potential of creative storytelling through streaming audio Hyundai and Spotify have teamed up to inspire drivers and music fans with the My City Unlocked digital experience. Powered by the company's all-new Hyundai Elantra 2021, three emerging artists will create a curated virtual tour of their hometowns through audiovisual storytelling.
There is always a customer who knows how to ruin their day. You will see her name in your inbox and the dread pools in your stomach. "Maybe it's not that bad," you tell yourself. Maybe they just have one question. But sure it's a sucker. Their recent work is working like trash, or they
Vaseline advocates real fairness in skin care for black and brown skin as part of the new Vaseline campaign, working with award-winning actress and color advocate, Regina King Over the past 150 years vaseline is committed to helping skin healing everywhere, but this goal cannot be achieved if part of the Vaseline community does not
Yves Saint Laurent is committed to funding academic research, training its staff and educating 2 million people about violence against intimate partners through partnerships with nonprofits by 2030 Ahead of the United Nations International Day for the Elimination of Violence against Women on November 25, 2020 Yves Saint Laurent beauty launched Abuse is Not Love,
This week, Access All Areas members can download a great serif font thanks to Fenotype. Felicity is a tight-fitting heavyweight display serif that is available in two weights and contains numerous OpenType functions such as discretionary ligatures, stylistic, titling or swash alternates. Felicity is also provided with context alternatives and standard ligatures that prevent letters
The presidential campaign is over, but the campaign to restore America has only just begun. People are the fabric of any democracy, and the frayed narrative of our Union needs to be rewoven to include everyone. From the standpoint of viewing brands as belief systems, we need to consider a few things. Our myth of
With so many brands investing more and more in their social media presence, it becomes increasingly difficult to stand out. You always have to experiment with new tricks and formats, and always surprise your current followers to acquire new ones. With that in mind (and in preparation for the upcoming New Year), I've put together
5WPR's beauty practice leverages unrivaled industry knowledge and integrated strategic campaigns to deliver real, meaningful results for customers 5WPR, one of the 15 largest independent PR firms in the United States, is pleased to announce that it has been named a PR Agency of Record by NXT Equity on behalf of its two natural beauty
