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Hyundai and Spotify are exploring the potential of creative storytelling through streaming audio

Hyundai and Spotify have teamed up to inspire drivers and music fans with the My City Unlocked digital experience. Powered by the company's all-new Hyundai Elantra 2021, three emerging artists will create a curated virtual tour of their hometowns through audiovisual storytelling.

“Through this unique partnership, we are using music as the centerpiece of the content, to combine the feeling of enabling better local experiences with the technology-driven Elantra 2021. It's the perfect vehicle to get around the city, ”said Angela Zepeda, CMO of Hyundai Motor America.

"We are only just beginning to explore the creative storytelling potential of streaming audio and marketers are taking note," said Brian Berner of Spotify, director of ad sales in North America.

“Together with Hyundai, we're bringing the richness and intimacy of audio and our streaming intelligence together to shed light on local culture and creators, and unlock the many ways that audio is captivating audiences and brands expected Can make an impact. ”

My City Unlocked invites Spotify listeners to join these artists with a range of podcasts, videos, and narrated playlists that share personal stories and inspiration from their hometowns. Users reachable through the digital and mobile co-branding experience hyundai.withspotify.com will select an artist to access their specific playlist for city guides with scenic storytelling and artist selected local attractions.

Each artist will also share personal stories about their hometown with popular entertainment reporter Terrence J in a branded podcast "Unlock My City With …" only available on Spotify.

My City Unlocked was developed and produced by Hyundai's record keeping agency. INNOCEAN United Statesin collaboration with Spotify's internal Creative Solutions team.