5WPR expands its pure magnificence class with náu and Brûmée
5WPR's beauty practice leverages unrivaled industry knowledge and integrated strategic campaigns to deliver real, meaningful results for customers
5WPR, one of the 15 largest independent PR firms in the United States, is pleased to announce that it has been named a PR Agency of Record by NXT Equity on behalf of its two natural beauty brands – well, a vegan skin care range formulated with the highest quality natural ingredients and cold-pressed oils, and Brûmée, an elevated and pure, alcohol-free fragrance collection.
The new partner has teamed up with 5WPR to bring both European-based brands to the North American market.
With the common mission to set a new industry standard for the integrity and transparency of ingredients, náu and Brûmée are committed to promoting nature and using its ingredients in their purest and most effective form.
Both brands originating from Europe combine pharmaceutical know-how with modern know-how and practices of naturopathy and aromatherapy to get the best out of nature.
Náu launches on Amazon this month and will launch with a range of natural face and body products from $ 15 / $ 11.37 to $ 100 / $ 75. Brûmée will be launched with three non-alcoholic fragrances priced at $ 45 / £ 34 each.
"While the importance of organic, cruelty-free, and transparent ingredients has increased in the beauty industry, much remains to be done," said Dr. Anne-Claire Walch, founder of náu and Brûmée.
“For far too long the industry has overlooked the harmful ingredients in mainstream fragrances, and in recent years natural skin care ingredients have undergone processing that compromises and dilutes their primary actives. We challenge the status quo by respecting nature's ingredients and providing consumers with knowledge so they can make an informed choice. "
With the addition of náu and Brûmée, 5W continues to lead the Natural Beauty category, bringing these innovative, purpose-driven brands to the US market. "Building enticing brand awareness and creating strong consumer demand are at the core of our business," said Dara Busch, President of Consumer Practice at 5WPR. "We are pleased to introduce náu and Brûmée to the masses and help shape their narratives as dynamic presences and innovators in the natural beauty category."
5WPR's beauty practice is led by a team of experts with extensive category experience, leveraging unparalleled industry knowledge and integrated strategic campaigns to deliver real, meaningful results for clients.
