Hublot introduced because the Official Timekeeper of the Premier League
Hublot confirms its passion for football by becoming the Premier League's Official Timekeeper from the start of the 2020-2021 season
The first luxury watch brand to invest in football in 2006 through a partnership with the Swiss national team. Hublot becomes the official timekeeper of the Premier League, the most watched football league in the world, this season. England's Premier League games are shown in 188 countries and have a cumulative global audience of 3.2 billion. This gives the Swiss luxury watch manufacturer an exceptional presence.
With many years of experience in sports timing, Hublot confirms its passion for football by becoming the Premier League's Official Timekeeper from the start of the 2020-2021 season.
This is a new historic milestone for Hublot, which already has an ubiquitous presence in sport through partnerships with the most iconic competitions (including the World Cup, the Euro and the Champions League) as well as some of the largest European football clubs. Juventus Turin, Chelsea, Ajax Amsterdam, Benfica Lisbon), legendary players (Pelé, Maradona), world-class stars (Kylian Mbappé) and decorated managers (Didier Deschamps, José Mourinho).
Experts and fans consider the Premier League to be the most exciting competitions in the world, attracting many of the best players and most famous managers in the world. It is the most watched football league in the world, with games in 880 million households in 188 of the 193 countries recognized by the United Nations.
The English competition attracts a cumulative audience of up to 3.2 billion people and brings Hublot – which already has one of the largest portfolios in the entire sport – to an extraordinary additional showcase.
As the official timekeeper, Hublot enjoys exceptional visibility. During each game, the Hublot logo is next to the on-screen graphic that shows the score and time. The brand will also be represented through the referee panel held by the fourth official to signal substitutions and overtime.
On the field, the Premier League referees wear the luxury Hublot Big Bang smartwatch, which also includes Goal Line technology. Between games, Hublot will be featured on all Premier League digital platforms.
Hublot also used the group stage draw of the Champions League club competition to announce a limited edition version of the Big Bang e Connected Watch. The new model consists of only 500 parts and has been expanded with new functions. It has a special color dial that can be matched to one of the colors of the participating team.
The Hublot Loves Football UEFA Champions League app allows users to receive notifications to alert them to kick-off times. It also shows the team line-ups, goals, substitutions, yellow and red cards and the added time. With the new app, Hublot is taking the UEFA Champions League fan experience to an exciting new level.
