Vans combats psychological well being and effectively being issues around the globe
Vans donates $ 1 million to 10 charities worldwide to help address the growing mental health problems caused by global isolation and to bring the Vans family together on a shared mission of mental health and wellbeing
Vans, the original action sports brand and advocate of creative expression, has announced the second annual Vans Checkerboard Day, which will take place on Thursday, November 19, 2020.
As a global initiative to promote the power of creative expression after a period of global isolation, this year's Checkerboard Day will specifically focus on the critical role creativity plays in helping individuals and communities cope with mental health and wellbeing around the world plays.
"We spent much of the year apart. And it was tough. Despite our physical and mental isolation, we are and will remain a Vans family that is forever bound by creativity," said Doug Palladini, Vans global brand president.
“A recent study by Complex found that in the US alone, half of today's teenagers are more stressed and anxious than they were before COVID-19 started. Through the power of creativity, we want to show on Vans Checkerboard Day 2020 that smaller forms of expression can have a major impact on our personal and collective well-being. "
Vans will support 10 charities from around the world, whose common purpose is to use programs focused on creativity as resources to address the stressors affecting mental health and wellbeing by a total of $ 1M / £ 768,000 to be donated.
Each receives US $ 100,000 / £ 76.8,000 from the Tides Foundation's Vans Checkerboard Fund or a direct donation from Vans to support their organization's mission to improve the mental health and wellbeing of youth around the world through creativity.
This year's recipients are "Get Lit-Words Ignite", "The Skatepark Project", "Arte Por La Vida", "Social Skate", "Singapore Association for Mental Health", "Buku Jalanan Chow Kit", "World of Art Brut." Culture "," Campaign Against Miserable Life "," The Wave Project "and" The Ben "Raemers Foundation.
Through November 19, Vans will bring fans around the world together to participate in a variety of digital branding initiatives aimed at building and building awareness of the power of creative self-expression as a resource for mental health and wellbeing.
These include the #VansCheckerboardDay TikTok Challenge and the opportunity to hear directly from global brand ambassadors like Tony Hawk and Anderson. Paak, Yaya Zahir, and others on how their own forms of creative self-expression have helped them.
In addition to $ 1 / 768,000 in support from Vans, fans around the world can support the 10 regional charities by helping raise additional donations. You can do this by purchasing a limited edition Vans Checkerboard Day T-shirt or a pair of Authentics designed by renowned artist and Vans brand ambassador Geoff McFetridge. 100 percent of the proceeds for every product sold are donated to The Vans Checkerboard Fund at Tides Foundation. Fans can also donate loyalty points for a monetary donation via the Vans Family App.
