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Video has changed everything about marketing and that is Not An exaggeration. From advertising to content marketing to how-tos and FAQs, video has quickly become an essential part of any agency or company's marketing plan. And that's because they've proven effective – they're eye-catching, engaging, memorable, and, when used correctly, can be extremely informative. Most
Jamie McGarry, proven growth driver and former EVP, Director of Business Development at DDB US, joins Havas Chicago's leadership team to accelerate business momentum To promote his commitment to building iconic brands through craft and culture, Havas Chicago has appointed Jamie McGarry as Chief Growth Officer to kickstart a new phase of growth for the
ASICS aims to achieve the goal of reducing greenhouse gas emissions at corporate locations by 38% by 2015 compared to 2015 ASICS is pleased to announce that it has joined RE100, the global environmental initiative made up of member companies who have committed to relying solely on renewable energies for their electricity needs in their
The underlying driver of trends and consumer behavior was the persistent tension between individuality and inclusion. Before coronavirus, we wanted to maximize our individuality while maximizing belonging to a demographic group, a group with common interests, a group with common values, a local community, a club, etc. We refer to this motivational optimization of individuality