Month: September 2020

Emirates companions Barclays for its First US Co-branded Credit score Card

Emirates is partnering with Barclays for its first US co-branded credit card

The introduction of the credit card is in line with Emirates Skywards’s strategy to offer its members more opportunities to earn miles on site Emirates Skywardshas partnered with Emirates and flydubai's award-winning loyalty program Barclays Emirates Skywards Mastercard launches – their first co-branded credit card suite in the US Customers can now quickly earn Skywards

How The Ingredient Of Shock Impacts Model Loyalty

How the element of surprise affects brand loyalty

Since organized brands were introduced alongside industrialism over 100 years ago, they have changed their nature and role in society. Brands have become "relationship brands" – brands that have a greater impact on people than the functional, product-oriented delivery of tangible, predictable benefits and features. Brands are built on perceptions and experiences, and branding can