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IKEA launches KARISMATISK, a collaboration with Zandra Rhodes to bring fun, energy and drama to your home

Together with Zandra Rhodes, the British pattern and textile designer, IKEA, a multiple winner of the World Branding Awardsexplores how Zandra's vibrant style and bold patterns can be designed in a domestic context.

The result is KARISMATISK, a collection of 26 unique and expressive pieces that will be available in IKEA stores from September 2021. IKEA unveils the first product from the collection, the KARISMATISK tote bag, inspired by the iconic FRAKTA bag, depicting Zandra & # 39; s recognizable style.

Using patterns and colors is an easy and inexpensive way to make changes or express your personality at home. You can visually change the size of a room, affect the atmosphere, add fun, energy or even drama to your room.

At IKEA, the company is curious to dive deep into the power of patterns and colors to transform the space. And who better to do this with than courageous and creative fashion designer Zandra Rhodes, who has been a notorious figurehead in the British fashion industry for five decades?

Together with Zandra, IKEA decided to investigate how Zandra's vibrant style and bold patterns could be designed in a domestic context. The result will be KARISMATISK, a collection of 26 unique and expressive pieces for those who boldly mix and match colors and patterns and who still have the courage to create a full pattern. The collection will be available in IKEA stores from September 2021.

Zandra's world of patterns and colors and the values ​​by which she lives her life inspired the IKEA team, who encouraged Zandra to stay true to her very functional, thrifty and misappropriated habits.

Together with Zandra Rhodes, IKEA uses the five dimensions of democratic design – form, function, quality, sustainability at an affordable price – to create expressive and functional pieces that can be enjoyed and valued outside the context of commercial fashion. This research led to a deeper understanding of patterns and colors as powerful expressions of skill, personality, local culture and their profound effects on people and spaces.

“It's wonderful to be able to give everything with patterns and colors. Zandra is phenomenal, this simmering stew of bold patterns and bright colors that leads to something tempting and beautiful. I want it all! I am impressed by the open and welcoming way in which ideas and concepts are explored in this collaboration. It's a super democratic way of working, where all ideas are welcome, says Paulin Machado, in-house designer at IKEA.

“The IKEA team really has the Zandra Rhodes aesthetic and that's why we just clash. The design process was organic and real and it shows through the entire collection, ”says Zandra Rhodes.

The first product from the collection is the KARISMATISK tote, Zandra's version of FRAKTA, the iconic blue IKEA bag. As with all products in the upcoming collection, fashion and function go hand in hand. This multifunctional bag is made from 80% recycled polyester and has a bold and playful design with a pink color that adds an extra Zandra accent.

“The FRAKTA bag is IKEA! The bag couldn't be left out of the KARISMATISK collection and I was so excited to see one of the most famous and identifiable IKEA products, ”says Zandra Rhodes.