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Maggi launches natural bouillon cubes in recyclable paper wrapper

Maggi launches organic stock cubes in recyclable paper packaging

Maggi’s new solution is a coated paper that can be recycled through the paper stream in France

Maggi has broken new ground by being the first major brand in France to use recyclable paper packaging to pack individual bouillon cubes for its organic range. This is the latest result of an innovation offensive that aims to use more paper packaging Nestle Products.

The new solution is a coated paper that can be recycled in France via the paper stream. Up until now, the stock cubes were wrapped in a multilayer laminate with aluminum.

Agnes Lalanne, Global Category Lead for Cooking Aids at Nestlé, said: “We want to offer both healthy and more sustainable options. That's why we're delighted to be able to offer a favorite like these organic stock cubes from Maggi recyclable paper packaging. "

The paper used for the packaging comes from sustainable sources – pulp and paper mills that have been certified by the Forest Stewardship Council (FSC) and the Forest Certification Verification Program – and its development is another step in Nestlé's commitment to make all packaging recyclable or reusable by 2025 as the company works towards a waste-free future.

Torsten Pohl, Head of the Nestlé Product Technology Center for Food in Singen, said: “The biggest challenge for our team was to create a foldable, sealable material that is robust enough to provide a sufficient barrier – to keep the product fresh and fresh hold securely – and at the same time easily recyclable. "

Before the start, the team also worked on overhauling and upgrading existing packaging machines so that the new paper packaging could run on them.

Maggi products – including bouillons, soups, spices and sauces – are sold in over 90 countries. Nestlé selects local ingredients whenever possible to ensure that the bouillon cubes have an authentic taste and texture that match local preferences and cooking styles. The cubes are fortified with essential micronutrients in some markets, for example where iron deficiency is widespread.