Manscaped lands its first abroad partnership with Sydney Roosters
Manscaped recently announced its exclusive multi-year partnerships with the UFC and the San Francisco 49ers
ManscapedThe below-the-waist grooming and hygiene brand is proud to announce its latest partnership with the Sydney Roosters of the National Rugby League (NRL), the world's most elite rugby league competition. As a Foundation Club, the Sydney Roosters are steeped in tradition and, with 15 premierships to date, are one of the oldest and most decorated sports franchise companies in Australia.
This is the first international partnership announced by the world's fastest growing men's grooming brand, which launched exclusive multi-year partnerships with several high-profile sports organizations, including the UFC and the San Francisco 49ers, earlier this year.
"Our sports partnerships create tremendous brand awareness among everyone involved, so we are very selective in finding the right partners who align with our mission and fan base," said Joey Kovac, Senior Director Marketing at Manscaped. "Of course, we couldn't be happier to work with one of the NRL's most iconic, respected and high-performing teams. We look forward to being part of the action as they fight for the Premier League this season."
The partnership began last Friday night with the Roosters defeating the Brisbane Broncos at the Sydney Cricket Ground, known to many as Australia's most famous and prestigious public sports arena.
The sponsorship debut was a spectacle seen by viewers who were socially distant in the seats as well as fans around the world who had adjusted to the game. The placement of the LED logo included three levels of the famous landmark and static signage on the pitch.
Manscaped will continue to be integrated into the remaining home games of the 2020 season as well as a number of the club's key digital assets. After all, Rooster's players have Manscaped products within easy reach to ensure they look and feel good before and after every game.
Jarrod Johnstone, COO of Roosters, is pleased to announce the new international partnership. “The Sydney Roosters are excited to partner with Manscaped for the remainder of our 2020 season as we pursue a third consecutive NRL Premiership. With Manscaped already partnering with global sports brands like the UFC and the San Francisco 49ers, we are extremely honored to be their first partnership Down Under to increase their presence in Australia, "said Johnstone.
