Adidas broadcasts the launch of its new app ‘CONFIRMED’
As a new hub for Adidas, users have access to exclusive product drops as well as never-before-seen content and upscale storytelling
Throughout its history Adidas has maintained a relentless commitment to innovation. The sportswear brand recognizes the ever-changing nature of today's streetwear landscape and seeks to create a lasting cultural impact. She is launching her new CONFIRMED app.
The newly launched CONFIRMED app builds on the foundations laid by an earlier iteration of the platform in 2015 and brings in some of Adidas' top developers. She takes a unique community-oriented approach. Created as a new hub for the brand, users have access to exclusive product drops alongside never-before-seen content and upscale storytelling.
From exclusive collaborations to the most innovative designs, CONFIRMED is based on its refined product range and commitment to carefully thought-out curation. As the brand's new hub for highly anticipated releases, app users have exclusive access to a number of Adidas' most sought-after product drops, including Noah's first joint collection, Sean Wotherspoon's sustainable SUPER EARTH silhouette and Craig Green's January 2020 catwalk superstar sneakers.
With acute awareness of the challenges sneaker aficionados face, CONFIRMED offers consumers a quick, fair, and safe way to purchase highly desirable products by leveraging the most up-to-date sharing mechanisms and state-of-the-art digital security.
CONFIRMED is more than just a destination for exclusive product drops. Driven by the desire to offer fans of the Three Stripes an unparalleled digital experience, the app will be home to exciting stories put together with the top Adidas developers.
The platform will shed a new light on the three stripes, bringing to life the untold stories of some of the brand's most exciting releases, from quick lists and interviews to upscale storytelling and never-before-seen videos.
With the community at its heart, CONFIRMED aims to provide users with unprecedented access to Team Adidas and host content from some of the most influential names in culture such as Jonah Hill, Blondey, Nigo and others, to provide insider access to a community of flavor makers that is ongoing are Create a culture and promote it.
