Hyundai and BTS Superstars releases its first collaborative music
The release of the new song follows Hyundai Motor's launch campaign for its new, dedicated EV brand, "IONIQ, Turning the World around".
Hyundai Motor Company and global superstars BTS release a new song, "IONIQ: I'm On It", as the follow-up event for Hyundai Motor's launch campaign for its new dedicated EV brand, "IONIQ, turning the world around".
BTS 'first music project with Hyundai will be available for free download on August 31 at 7:00 p.m. (KST) from the brand's website. The music video will premiere at 11:00 a.m. on the company's official worldwide YouTube channel (@HyundaiWorldwide). KST), September 2nd.
The brand song "IONIQ: I'm On It" corresponds to the goal of IONIQ to offer customer-oriented EV experiences that focus on networked lifestyle solutions. The lyrics of the song – sung and tapped by RM, Jin, SUGA, J-Hope, Jimin, V, and Jung Kook from BTS – express feelings of discovery, curiosity, hope, creativity, and inspiration for the future derived from the chorus & # 39; IONIQ to be confirmed takes me there. “The music video shows Hyundai's newest concept EV Prophecy, which was launched in March.
As Hyundai Motor's new dedicated EV brand, IONIQ reaffirms the company's commitment to clean mobility and reflects its ongoing transformation as a provider of intelligent mobility solutions. IONIQ aims to deliver customer-centric EV experiences that focus on connected lifestyle solutions, in line with Hyundai's vision of “Progress for Humanity”.
Under IONIQ, Hyundai Motor plans to introduce three new dedicated EV models over the next four years. Other innovative models will follow, including the IONIQ 5, a medium-sized CUV, IONIQ 6, a sedan, and IONIQ 7, a large SUV.
"I hope the new Hyundai-BTS collaboration song will encourage the band's global fan base and our customers to turn their attention to Hyundai's vision for clean mobility brought to life through the new IONIQ EV brand," said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company.
Wonhong Cho, global CMO added, “Hyundai Motor and BTS have continued to work together to spread the value of the positive energy they collectively pursue beyond promoting a specific vehicle.
The new IONIQ range is Hyundai Motor's answer to the environmental issues and sustainable global communities that Millennial and Gen Z generations care about, and we will show substance by accelerating the EV vision for the future. " he said. “We will sincerely convey the customer-centric EV experiences that the IONIQ brand offers to many fans and customers around the world through branded music.
Fans who want to continue celebrating IONIQ with BTS can take part in an online event and win a limited edition music player in cassette form. The music player contains two tracks – "IONIQ: I'm On It" and individual messages from each band member.
