Kelloggs brings Minecraft online game to the breakfast desk
The new Creeper Crunch Cereal from Kelloggs Minecraft brings the popular video game to the breakfast table
Minecraft Players know and love the unlimited possibilities to build, mine, and explore. Now you can experience Minecraft's ever-changing landscape with a brand new platform: breakfast. For the first time, Minecraft brings its hugely popular game to cereal Kelloggs Minecraft Creeper Crunch Cereal.
The new limited edition granola features cinnamon-flavored bites and green squares with Creeper Bit marshmallows, reminiscent of Minecraft's famous pixelated block look. Every delicious spoon brings the dynamic world of Minecraft to life. Each box of the grain brand's Minecraft Creeper Crunch Cereal contains a code that unlocks one of 10 unique items of clothing in the game, usually only available upon purchase. This allows the Minecraft community to customize their characters from head to toe with capes, jackets, and more.
"As a popular video game, Minecraft has inspired exploration and creativity to millions of players around the world," said Erin Storm, director of marketing for Kellogg All Family Cereal. "Kellogg's Minecraft Creeper Crunch Cereal allows game fanatics and families to create their own delicious breakfast and gaming adventure."
"Minecraft players want to experience the imaginative, adventurous spirit of the game," said Kayleen Walters, general manager, licenses and partnerships for Mojang Studios. "Partnering with Kellogg & # 39; s is the perfect opportunity for our community to expand the vibrant creativity of the game they've already eaten up – and give them a literal taste of Minecraft in real life."
