Vegemite invitations its shoppers to cowl its Pleased Little Vegemites jingle
At a time when we need to be reminded of the brighter side of life more than ever, Vegemite is calling to Australia to cover his legendary Happy Little Vegemites jingle
Vegemite and Thinkerbell Agency went deep into history to find the original sheet music and lyrics of the "other Australian national anthem" Happy Little Vegemites, and handed them over to Australia.
At a time when we need to be reminded of the brighter side of life more than ever, the brand calls to Australia to cover their legendary Happy Little Vegemites jingle. An Australian wins the opportunity to get his Mitey cover from Happy Little Vegemites have been broadcast on radio nationwide.
"We know Vegemite tastes like Australia, but now is the time to find out what Australia sounds like," said Matt Gray, director of marketing at Bega Foods. "We invite everyone to cover our legendary Happy Little Vegemites jingle and to race to have their version of this song broadcast nationwide on the radio." We hope a new updated version of this song will bring a little luck when many of us need a smile. Vegemite is uniquely Australian and we want to hear some distinctive voices that bring our jingle to life. "
The Mitey Covers project calls for all kinds of styles from all kinds of people, from folk singers to heavy metal bands, school kids to professionals. To start with, Australian musicians G Flip and Banoffee released their own versions to inspire Australia.
“Vegemite gave me my heads up and told me they were going to ask for new renditions of their classic Happy Little Vegemites piece, so I took my toast to my studio and made a little G flip version. Everyone can create their own cover art to have it play on the radio, ”explained G Flip.
Banoffee added, "As someone known to have Vegemite all over my suitcase, I was thrilled to be asked to make my own version of the Vegemite jingle. I've sung it all my childhood, so why not now? I'm so excited to hear people repeat this iconic tune in different ways. "
Anyone can participate by recording their cover (no longer than 25 seconds) and posting it Instagram with the hashtag #VegemiteMiteyCovers and the tag @Vegemite.
