MTN DEW reignites its partnership with Crew Rubicon
MTN DEW will fund the mission and raise awareness through the sale of specially labeled one-liter bottles from Team Rubicon and multiple packs of 12-ounce cans
For the second time in a row MTN DEW supports the ultimate heroes with the return of DEW Fuel The Mission me, proudly supporting Team Rubicon, a nonprofit disaster relief organization that leverages the skills of veterans and first responders to help disaster victims in communities at home and abroad.
The brand will fund the mission and raise awareness through the sale of specially labeled one-liter bottles from Team Rubicon and multi-packs of 12-ounce cans of MTN DEW, DIET MTN DEW, and MTN DEW ZERO SUGAR. MTN DEW x Team Rubicon's limited-time bottles and multipacks will be available from retailers across the country from August 9th to October 3rd, 2020.
"DEW Nation has always honored heroes who serve communities across the country, so we wanted to shed some light on the ultimate creator on the front lines of disaster relief – Team Rubicon," said Nicole Portwood, vice president of marketing at MTN DEW.
“In response to COVID-19, Team Rubicon has continued to deliver its core disaster relief skills, but has also expanded on-site medical assistance, mobile testing, delivering food to communities at risk, and volunteer opportunities to support their neighbors through individual action. As our second year of partnership began, we wanted to grow bigger and bolder by bringing together hometown heroes to donate and redeem exclusive gear to support and thank Team Rubicon for their heroic endeavors amid the current pandemic. "
MTN DEW and Team Rubicon also work with artisans Nick Terrel and Jason Podlaski to create unique custom-made items from salvaged materials. Hoping to draw attention to "low-profile disasters" that do not receive national media coverage, the collection will include artwork from cans and skateboards made from scrap wood from disaster sites recently serviced by Team Rubicon relief efforts.
These items are available to select fans participating in DEW Nation's exclusive social contest. For the fun, post on social channels using the hashtag DEWxTeamRubiconSweepstakes, beginning August 9 at 10 a.m. ET through October 3 at 11:59 p.m. Donations are encouraged but not mandatory.
"Through our partnership with MTN DEW and support from DEW Nation, we can continue our mission of providing veterans with opportunities to continue serving and improving support for communities across the country," said Lorey Zlotnick, chief marketing officer. Team Rubicon.
“Making custom-made items from recovered materials from disaster sites is not only a tribute to the work of our greyshirts, but it also makes the general public aware that they may not be aware of the work our veterans and first responders do back on a daily basis to the communities. "
All DEW Nation fans who post through social channels are encouraged to enter special codes to unlock exclusive rewards and win weekly prizes on their website. Everyone who wishes to donate will receive custom gear from Team Rubicon based on their donation amount.
All donations go directly to the active missions Team Rubicon has established to serve communities at risk, as well as to recruit, train, equip volunteers and provide effective relief to disaster relief workers across the country.
