Williams Sonoma companions celebrities to finish childhood starvation within the US
Ten celebrities including Dolly Parton, Kris Jenner, Ina Garten, Hoda Kotb, and Kristen Bell design Williams Sonoma kitchen products to end childhood hunger in America
Williams Sonoma, a member of the Williams-Sonoma, Inc. brand portfolio, announced the start of its sixth annual Tools For Change donation program, which will benefit No child is hungry, a national campaign to end childhood hunger in America. This year the retailer plans to raise $ 3m / £ 2.29m to connect needy American children to nearly 30m meals.
As part of the fundraiser, Williams Sonoma and No Kid Hungry partnered with ten celebrities, chefs, musicians, culinary personalities, and social influencers to create limited edition spatulas available in Williams Sonoma stores and online at www.williams-sonoma. com are available. To celebrate the sixth year of the campaign, tea towels with popular designs will also be available.
Each spatula costs $ 14.95 / £ 11.42 and provides up to 40 meals for children in need. Each tea towel costs $ 12.95 / £ 9.89 and connects children with up to 35 meals.
"Williams Sonoma is committed to creating both money and awareness to support the incredible work No Kid Hungry is doing to end childhood hunger in America," said Ryan Ross, president of Williams Sonoma. "We're incredibly grateful to be working with some of our favorite celebrities and culinary personalities to achieve our goal of providing more than 30 million meals to children in need."
When asked about their participation in the Tools For Change campaign, Dolly Parton, Kristen Bell, Giada De Laurentiis and Curtis Stone commented:
"I have said many times that I never had children of my own so all the children could be mine. The thought of someone starving is terrible, but knowing they are a child is just heartbreaking. We all have to do our part help to take care of the little ones around us who need extra love. This spatula program could help in some ways. I have always seen a butterfly as a symbol of freedom and beauty and I hope this butterfly comes into your home and shares it Thoughts. ”- Dolly Parton
"I am delighted to be taking part in the 'No Kid Hungry' spatula campaign for the second time. Cooking is a universal language and food can bring people together in a unique way. It is the channel that brings us to one table to talk, laughing, reflecting and discussing. Unity and helping the needy are more than ever two things we just can't drop the ball on. "- Kristen Bell
"In these uncertain times, I hope this spatula can brighten up a kitchen and make it a little more enjoyable to cook meals at home with your family." – Giada De Laurentiis
“Our world has seen particularly challenging times lately, from natural disasters to global health crises. There is also a tragedy in our own schools and neighborhoods that so often goes unnoticed – children who are not getting enough to eat. I created my No Kid Hungry spatula design to remind us all that we are fighters and that we can get through anything together, including ending childhood hunger. "- Curtis Stone
“Every year we are in awe of the celebrities and talents in different industries who come together, on the one hand: to help children connect with the food they need to thrive. Even after the coronavirus, childhood hunger remains a solvable problem. Children need us now more than ever, and it is up to all of us to make sure America's children – our future leaders – are not left behind during this national emergency, ”said Billy Shore, Founder and Executive Chair of Share Our Strength, the organization behind the No Kid Hungry campaign.
"With the generous support of partners like Williams Sonoma, the annual spatula campaign is a reminder, year after year, of how easy it is to build your dollars and make an impact on children."
Earlier this year, all Williams Sonoma, Inc. brands began raising funds for No Kid Hungry as hunger relief efforts became critical during the coronavirus outbreak. Pottery Barn, PB Kids, Rejuvenation and West Elm will also launch products in 2020 to drive additional awareness and fundraising campaigns as part of Williams-Sonoma, Inc.
