Lexus UK releases a 12-minute ‘The Energy of Two’ interactive movie
The Lexus UK film features Seb Coe, President of World Athletics and Olympic gold medalist Alex Haydock-Wilson
Lexus UK has released a new film, The Power of Two, in which Seb Coe, President of World Athletics, meets Olympic hopefighter Alex Haydock-Wilson and reveals what happens when the wisdom of experience meets the raw potential and promise of a new generation .
The brand's 12-minute film, which was shot before the closure of COVID-19, records their first meeting on Alex’s home track and the ride they shared in a Lexus RX F Sport.
The result was a remarkable conversation between two very different generations, covering a variety of topics: their inspiration, a craving for profit, the changing definition of power, the influence of social media, and even Seb's first taste of dirty music on the car radio.
The film will be released in an interactive player on the Lexus UK website, which will help you explore the many stories and anecdotes in your conversations.
“It will always be interesting to drive with one of the most powerful and advanced figures in the sport. By inviting Seb Coe to share his RX Hybrid with a young athlete who embodies the dynamic power and potential of a beautiful new generation, we have captured something really fascinating, ”said Ewan Shepherd, director of Lexus in the UK.
“The way we generate and use electricity today is very different from that in previous generations. This becomes clear in the film and makes the chemistry between Seb and Alex all the more fascinating. We hope that viewers will be happy to interact with the many topics that have been discussed with humor and insight. "
