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Being a new marketer is great.

You are fresh in the marketing world, which means that you have a lot of new insights that you can bring to the industry. You see the marketing area from a different perspective than an experienced marketer, which means that your opinion is very valuable.

But how do you show everything you have learned and how do you see the current state of the marketing world?

Fortunately, this is a really, really good time to be a new marketer. They have a variety of platforms ready and are waiting for you to share your knowledge about them – and connect you with the people you will hire. 🎉

And as a marketer, you can bring your marketing knowledge into your strategy to show your marketing knowledge. Ahh, the marketing world is a very meta place and we look forward to welcoming you there.

Here are 5 ways to show your marketing knowledge as a brand new marketer.

# 1: do the job

We have this as Number one For one reason – the best way to show your marketing knowledge is to show the evidence in your marketing pudding.

They don't just want to say, "I think warm testimonial ads are very good for conversions." They want to say, “I ran testimonial ads for a warm audience and was able to reduce my conversion rate by 50%. Here's what I did … "

Through the work that shows your marketing knowledge, you create a reservoir of content topics that you can distribute across different platforms.

The more platforms you can talk about your marketing knowledge, the more you can get in touch with the people you hire to market their products and services. This does not mean that you have to be on every platform. However, if you fragment your content, it will be much easier for you to be on a number of platforms. with minimal effort.

What if you (still!) Have no marketing customers?

Market yourself as a marketer – then talk about what works, what doesn't, and how employees can replicate the strategies that work for you across different platforms. (As I said, marketing is a very meta world 😂).

# 2: Write article on medium

Cue a platform! Medium is a publication platform that anyone can use to publish articles on topics of their choice. You can either send articles directly to your profile or use publications to reach a wider audience. Here are some great publications that a marketer can use to ship their articles:

BetterMarketing

The start

marker

Why should you show your marketing skills on medium?

Writing articles about your successful marketing strategies, the upcoming trends you see, or covering a brand that does a damn good job in marketing itself shows that you are marketing, paying attention to what is happening and knowing what is doing a marketing strategy work.

When a future customer googles you, they see your content on medium AND the social evidence that others clap, respond and highlight them.

In each article, you can create a link to your website, your social media profiles or certain pages (such as your Substack newsletter) to convert readers into subscribers. Since your website may not be (yet) flooded with traffic, Medium lets you see your content before your eyes – without having to spend time distributing it yourself.

# 3: Twitter every day

With Twitter you can take a look at the thoughts of others – and as a new marketer you want to show the business world what you think. 💬

There are two ways to show your marketing knowledge on Twitter, and the ideal is both:

1. Tweet original thoughts in a tweet or thread
2. Respond to people you want to work with or connect with

You want to present your marketing skills in a shared way. So you want to make sure that you publish original, valuable tweets. As an example of what you can tweet (which is also time-efficient), you can summarize the great idea of ​​your medium article and tweet as a single tweet or split it into a thread.

You also want to speak to people in the business world.

What makes Twitter special is that it is fairly easy to get in touch with people you admire in marketing and business. They will regularly tweet or ask questions about marketing strategies and advise who can reply to their tweets with a thoughtful answer or answer. SHE!

For example, this tweet would be a great opportunity to connect with Ryan Deiss, CEO of DigitalMarketer, by talking about a similar experience you've had – and making your response stand out from the others he'll get.

# 4: create Instagram stories that show off your knowledge

Many sales can go down via the Instagram story. If you want to attract more customers to your marketing agency or as a freelance marketer, Instagram stories offer you the opportunity to get in touch with people who need help.

Here are 2 tips on how to show your marketing knowledge through an Instagram story:

# 1: ask yourself "What does my ideal customer want me to write something about?"

They are probably not nearly as interested in your incredibly complicated latte design as they are in marketing tips that you can easily apply to your business.

Let's look at an example. What does your audience want to know on Instagram as a marketer? Well, your audience will be potential customers who need marketing help. So … they want to know what marketing strategies they can use to drive traffic and conversions. We have a similar audience. Here's an Instagram story idea that works well for you and our audience:

# 2: Split your idea into actionable steps

Make your Instagram stories as digestible as possible. Instead of just talking to your camera and clicking the "Post" button, use the text tool to write the point you make, use gifs to make your stories more interesting, and end with a call to Act like: "If you have a company and you are wondering how to use this strategy, send me a DM and I can help you."

Here's an example of how Rachel Bell uses Instagram stories to relieve her audience's reluctance to sign up for her online coach accelerator program. In each story, she wrote the point she speaks about to make communication with her audience more effective:

# 5: Writing instructions (which you can use as lead magnets) 😍

It is necessary to show your knowledge as a new marketer … but it is even more important to get leads. Since you are a marketer, we don’t have to look at how important leads are, why you’re showing your marketing knowledge – but we can give you some tips on how to get them.

If you want to maintain new leads and continue to show them your marketing knowledge (even if they are not yet ready to buy), you must subscribe to your email list. Here you can promise them exclusive marketing tips or personal help.

If you're writing a guide to everything you need to know about content marketing, or how to write a social media copy, do the following:

1. Show potential customers that you know what you're talking about – check out this huge guide that you could put together!
2. Feel free to share your knowledge with them – and start building your relationship

If you choose your guide, it can be the call to action in your medium article, tweet, or Instagram story. You can split this guide into LinkedIn-sized posts and let your audience know that they can read the entire guide by sending it to their inbox.

These are just a few of many ways to demonstrate your marketing knowledge as a new marketer. If you know you're not (yet!) Attracted to podcast guest appearances, or have a large audience to share your knowledge, you can use these strategies to give yourself some traction.

Remember everyone started somewhere. Publishing this first article, sending the first tweet, or sharing on Instagram is scary for everyone the first time.

But you can do it. And you will thank you for it later.

We promise.