MTN DEW launches “Out Right here. It is Dew” marketing campaign
The incentive will empower outdoor enthusiasts to do "Out Here" with MTN DEW and do what they love this summer and fall season
MTN DEW launched a new campaign "Out Here. It is DEW. “To celebrate and strengthen the aspirations of those who embrace the adventurous spirit of the great outdoors.
The platform begins its commitment to enhancing the outdoor experience with an MTN DEW Outdoor Stimulus of $ 100,000 / GBP 79.7k that reimburses Heartland's hunting and fishing permits for 2020. The incentive will empower outdoor enthusiasts to do "Out Here" with MTN DEW and do what they love this summer and fall season.
For over 80 years, MTN DEW – a core-born brand rooted in the spirit of the great outdoors – has given outdoor enthusiasts the groundbreaking boost they need to pursue their passions. For this reason, MTN DEW will remove financial barriers and take fans outside as part of the new platform by giving Heartland fans a one-time payment of $ 20 / £ 15.9 for their fishing and hunting licenses.
The reimbursement is granted to licensed fishermen and hunters whose permits fund the protection, training and restoration of wildlife in their core countries.
Starting Wednesday, July 15th, Heartlanders can apply for the Outdoor Stimulus brand by visiting their website and submitting photos of their fishing and / or hunting permits from last year. The first 5,000 outdoor enthusiasts who apply are eligible for reimbursement.
"The roots of MTN DEW share a deep sense of regional pride with the heartland – it is a way of life and a commitment to the community and the country," said Julie Raheja-Perera, MTN DEW.
“We know that this year has brought many challenges and that Heartlander lives for the days they can spend outdoors – be it fishing on the lake or hunting with families and friends. We want them to know we are out here with them by giving a little kickstart to go outside and unleash their passions. "
