IKEA declares strategic partnership with Ellen MacArthur Basis
IKEA and Ellen MacArthur Foundation form a strategic partnership to accelerate the transition to a circular economy
IKEA The Ellen MacArthur Foundation is a global leader in the circular economy. The Inter IKEA Group and Ellen MacArthur Foundation will focus on putting home furnishings on the global cycle map and accelerating the transition to a circular economy within IKEA and beyond.
The common goal is to achieve a sustainable impact on a global level and to drive the change towards a circular society.
“Becoming a newsletter is one of our big goals and challenges for the future. It is a transformation for all of our business. Our goal is to give products and materials a longer lifespan through reuse, refurbishment, reprocessing and, as a last resort, recycling. We believe that this requires leadership and collaboration, ”said Lena Pripp-Kovac, Chief Sustainability Officer of the Inter IKEA Group.
“We are delighted to be working with the Ellen MacArthur Foundation to both advance our own transition and make the circular economy a key part of the home furnishing industry. One of our first collaborative projects will be to develop a global circular economy dictionary that can support an industry-wide transition. "
IKEA has already made progress towards becoming a circular business. The first rehabilitation tests took place in the 19 financial year. Sofas have been renovated and resold to provide knowledge for future scaling potential. IKEA is also investigating services that enable customers to purchase, maintain and share products in a circular manner. IKEA has developed circular product design principles for the development of all products, with the goal of using only renewable and recycled materials by 2030.
Today, more than 60% of the IKEA product range is based on renewable raw materials such as wood and cotton, and more than 10% contain recycled materials. By the end of fiscal 19, the total share of polyester in recycled textile products had reached 59%. rPET is used in products such as carpets, curtains, roller blinds, bedding, pillows, quilts, sofa covers as well as storage boxes and bags.
“We are delighted to be working with IKEA, who share our belief that circular economy can help companies address many of today's challenges, such as: B. Climate change, waste and pollution. The circular economy enables companies to rethink their value creation in ways that benefit the environment, society and the economy, ”said Andrew Morlet, CEO of the Ellen MacArthur Foundation.
"This is an exciting opportunity to change an industry that not only makes up a significant part of the global economy, but also has such a strong, personal connection with individuals and communities around the world."
As part of this partnership, IKEA and the Ellen MacArthur Foundation will develop global definitions that are critical to enabling a circular economy that is fact-based, transparent, easy to understand and follow-up, committed to circular design, and inspiring a new generation of designers Impact on legislation to accelerate the transition to a circular economy, promote circular offers for our customers and encourage new behaviors.
IKEA is a multiple winner of the World Branding Awards. More information about the World Branding Awards can be found here.
