Mucinex companions Noma Bar for up to date Be A #BoringHero marketing campaign
Mucinex and McCann and McCann Health New York work with the award-winning illustrator Noma Bar
At the beginning of May, more than half of the states lifted measures to stay at home to get the country back on its feet. However, many experts warn citizens not to stay focused and to stay at home and stay safe. Mucinex, a cold and flu brand with a fighting spirit, boosts the conversation by using art, not just words, in their new visually stunning public health campaign that animates and illustrates the best science-based advice on fighting COVID-19.
But it is boring. Or rather, staying bored is a challenge for Americans.
The series of vivid and visually effective superhero images at the center of this new campaign shows us how we can “stay at home” by continuing to follow advice on social distancing, limited outside activity and keeping our hands clean and away from faces by using ours make boring lifestyle funnier. This message is especially important for younger Americans who feel less vulnerable and therefore have difficulty following a boring lifestyle.
Mucinex and the brand's creative agency, McCann and McCann Health New York, have teamed up again with award-winning illustrator Noma Bar, who has been announced as the “Master of Visual Double Lane” and has created a series of colorful and fascinating social superhero illustrations and Instagram stickers that help Americans understand heroism at home to stay and be boring.
Bar & # 39; s deceptively simple and imaginative work combines skillful use of negative space and bold design techniques to show that everyone as a #boringhero can be a helper. Keeping the heroes on the front line – first responders, healthcare workers, grocers, postmen and so many others – safe and healthy.
"Science shows that staying here isn't exciting, but it saves lives," said Claudine Patel, vice president of marketing. "These vivid and original images are much more than just simple words. They invite consumers to show off their superhero creds by putting on cloaks and masks and to have more fun doing everyday tasks like vacuuming, sandwiching or just taking a nap . "
This unique “boring” social content series was launched at the national level Instagram. Bar will be introducing, creating, and publishing new illustrations throughout May, as well as an original collection of superhero-worthy Instagram stickers, available next week. This inspires us to be heroic by staying at home and having fun boring. Mucinex has also curated a group of top influencers who will help spread the pictures of Bar through Instagram stories.
"As the weather warms up across the country, there is a great temptation to give up our boring routine, but in reality we should fight back by using these everyday life-saving techniques with an extra dose of fun," said Patel. "Bar's clever illustrations help translate the contradiction of being a #boringhero in a powerful, spirited and entertaining way. We are proud to work with him to provide inspiration for staying at home and safety. "
